Chris Duffin: The Mad Scientist of Strength #207

Transcript

00:00:00 The following is a conversation with Chris Duffin, the mad scientist of strength.

00:00:05 He’s one of the strongest people in the world, but is also an engineer of some of the most

00:00:10 innovative strength equipment I’ve ever seen.

00:00:13 Check out his company Kabuki Strength.

00:00:16 He is the only person who squatted and deadlifted 1000 pounds for multiple reps, and achieved

00:00:22 many other amazing feats of strength.

00:00:25 He has lived one hell of a life of hardship and triumph, as he writes about in his book

00:00:30 called The Eagle and the Dragon.

00:00:33 Quick mention of our sponsors, Headspace, Magic Spoon, Sun Basket, and Ladder.

00:00:39 Check them out in the description to support this podcast.

00:00:43 As a side note, let me say that I was always a fan of strength, both powerlifting and Olympic

00:00:48 weightlifting, both as a fan and practitioner.

00:00:53 Basically I’m a fan of people who are willing to put in years of hard work towards finding

00:00:58 out what the limits of their body is, and then smashing past those limits.

00:01:03 People like Chris Duffin, or on the Olympic weightlifting side, people like Dmitri Klokov.

00:01:10 That guy is great.

00:01:11 This is why I love watching the Olympics, both the heartbreaks and the triumphs.

00:01:15 They all reveal the incredible heights that the human mind and the human body can reach.

00:01:22 This is the Lex Friedman podcast, and here is my conversation with Chris Duffin.

00:01:28 You’ve been a part of several incredible feats of strength.

00:01:33 Which was the hardest, or maybe one you’re most proud of?

00:01:37 Definitely the one I’m most proud of is that journey for the grand goals.

00:01:42 It was like a five year scope that I chased this.

00:01:45 And so when you think about training, it took more than five years, obviously.

00:01:49 By that point, I’d been training for over 25 years.

00:01:53 But it makes me proud.

00:01:54 I mean, there were three distinct things that I wanted to accomplish out of this.

00:01:57 So it was really thought out.

00:02:00 And this was kind of my exit from being a competitive lifter.

00:02:06 And basically saying, hey, I’m going to be an Instagram lifter, an exhibition lifter,

00:02:11 or whatever.

00:02:12 I’ve done this for 16 years, I was number one in the world for like eight years straight,

00:02:17 all time world records.

00:02:18 And I’m like, I’m not going to do that anymore.

00:02:20 What I want to do is just something deep down to me that is really important.

00:02:25 And there’s three things that were driving this.

00:02:27 And this is a five year journey that I went through to do this.

00:02:31 I really wanted to showcase that you could do something that is well beyond the scope

00:02:37 of what people think is humanly possible.

00:02:40 So just this inspiration thing, this grand over the top, like if you set your mind to

00:02:47 a single minded goal, you can go so much further.

00:02:50 And I didn’t even say what the goal was upfront, because it was so far out there, I would have

00:02:54 been laughed at.

00:02:55 And that’s, I think big goals should be kept pretty damn close to start with for that reason

00:03:01 too.

00:03:02 But and then the second piece was to walk the walk to show like the principles of what

00:03:07 I believed in around human movement, the ability to manage and control the spinal mechanics

00:03:13 and the output that can have on the body.

00:03:15 And so I wanted to take the two most basic movements that every able bodied person should

00:03:19 be able to do.

00:03:20 So fundamental movement patterns, the squat, which is like, in the developmental approach

00:03:26 is around nine months as a baby from a developmental kinesiology standpoint, and a really basic

00:03:32 pattern that every able bodied person should be able to master the other one being the

00:03:35 hip hinge, being able to pick something up off the ground, a deadlift.

00:03:40 And I wanted to do those two, not just one, because I wanted to show the principles that

00:03:46 I wasn’t built for one, I wasn’t a specialist because of my lever links, torso links, all

00:03:55 that, any outliers, because nobody had ever done a thousand pound squat.

00:04:01 So this is it is and a thousand pound deadlift.

00:04:05 It was outside of the scope of what anybody’s there’s like half a dozen people that have

00:04:10 done one or the other, but nobody’s ever done both.

00:04:14 And I wanted to do something unique.

00:04:15 I wanted to do them, not only do it, but do them for reps to leave literally no question

00:04:21 out there.

00:04:22 And there’s no competition for that.

00:04:24 So it was this is what I’m going to go do.

00:04:28 And to pull it off, I had some past issues with my elbows and stuff that I couldn’t work

00:04:32 around.

00:04:33 So I had to wear straps, which was another reason I couldn’t do it in the competition

00:04:37 setting.

00:04:39 So the first year I worked up and I did a thousand and two pound deadlift plates were

00:04:43 weighed afterwards.

00:04:44 It was a couple a little bit over and I did it for almost three reps.

00:04:49 And that still stands as a Guinness world record.

00:04:52 Just the one rep does is the most weight ever sumo deadlifted.

00:04:56 And one other person has deadlifted a thousand for reps at this point.

00:04:59 And that was a Thor Bjornsson from Game of Thrones.

00:05:02 He’s done a thousand for a double as well.

00:05:04 So then the next four years and I did a bunch of feats of strength on the way, but it was

00:05:08 all about building that axial loading capacity, the strength that because now I’m moving the

00:05:14 weight from my hands up to my shoulders.

00:05:16 And so to do it for reps is like so much harder than a single like five to 10 seconds versus

00:05:22 30 plus seconds to be able to buffer and manage all that with that kind of load is just crazy.

00:05:30 So it’s literally about the duration that your body is carrying the load.

00:05:34 Yeah, that’s a big part of it.

00:05:36 Yeah, because you have to you’re using the resource of the diaphragm for stabilization.

00:05:41 And so it it’s also responsible for respiration and all this other stuff.

00:05:45 So even when you’re not squatting, you’ve got to be handling those loads.

00:05:48 Just holding that weight is fascinating.

00:05:50 It’s like it’s fascinating that the human body can do that, can can maintain that structure,

00:05:57 just everything working together, that the biology, the skeletal structure, the the musculature

00:06:02 on top of that can hold the weight.

00:06:05 It’s fascinating to watch.

00:06:06 Everything is very intentful about positioning and how you’re creating pressure and all this

00:06:11 sort of stuff, especially for me.

00:06:12 So when I mentioned that half a dozen people have squatted it and half a dozen people have

00:06:16 deadlifted it.

00:06:17 You understand those people all weigh three hundred and eighty to four hundred and forty

00:06:20 pounds.

00:06:21 I weighed to sixty five to two eighty five, depending on where I was between the two.

00:06:26 So there’s that as well.

00:06:27 Right.

00:06:28 So big, big difference.

00:06:30 And over the course of that, I did a lot of other feats of strength that fit in that capacity.

00:06:35 And we can skip over those.

00:06:37 But that was hugely invested as far as, you know, what I put into being able to accomplish

00:06:43 that, because it’s it’s over the top, which means the other stuff had to shift and I had

00:06:47 to learn.

00:06:49 There’s so many things that came into place to pull that off.

00:06:52 And so, yeah, last March, two days before the world shut down, I did it.

00:06:56 It was supposed to be at the largest equipment exhibition in the world down in San Diego

00:07:02 as an event.

00:07:03 And that got shut down a week beforehand, obviously.

00:07:05 So we moved to let’s do it in my gym and invite people.

00:07:08 And that was on a Saturday and Thursday or Friday, they limited it to twenty five people

00:07:11 for gatherings.

00:07:12 I did it on Saturday and then Monday, everything shut down.

00:07:17 So it was kind of surreal for timing wise.

00:07:20 Right.

00:07:21 And so if I hadn’t done it, it would have never got done like because I I’d pushed to

00:07:25 the limit.

00:07:26 I couldn’t come back and do it.

00:07:27 It was at the total limitation of my capabilities.

00:07:30 So I’m pretty I’m pretty proud of it.

00:07:32 And the last piece was a every one of these feats along the way.

00:07:36 I collaborated with a charity that I believed in.

00:07:39 And there was a lot of those tied to my life story, which we probably will get into.

00:07:45 So it was threefold.

00:07:46 So that inspiration piece, inspiration, motivation, walking the walk and showing like just these

00:07:55 methodologies that a guy that had to learn to walk again can do something like this with

00:07:59 no back pain.

00:08:00 So if you if you there is a way.

00:08:03 And the third one is is to provide awareness and recognition around a lot of key charities.

00:08:09 So so your heart was in this journey, but also your mind is just you’re like a scholar

00:08:14 of strength, a scientist of strength, an engineer of strength for reps do a thousand pounds

00:08:20 squat and deadlift.

00:08:23 Let’s first talk through the actual day you did it.

00:08:27 What does it take to lift that much for reps?

00:08:32 The day of is really easy.

00:08:37 The really the lift itself.

00:08:40 Other than a few seconds is really easy and not challenging.

00:08:44 People always ask me, what was it like?

00:08:46 How beat up were you after that?

00:08:47 And the deadlift.

00:08:48 And the simple fact is, it was easy.

00:08:51 The work to get there was horrendous.

00:08:55 So so even the psychology of the day you weren’t there was not a fear.

00:09:00 There was not a nervousness.

00:09:01 There is not a doubt in your mind.

00:09:03 There were certainly doubts on that day from some training history.

00:09:07 So there was some major breaks to my confidence in the couple months leading up where I had

00:09:14 issues with passing out under the bar.

00:09:17 So completely losing consciousness.

00:09:19 And this was on weight less than a thousand pounds even.

00:09:22 So that was like all this buildup in me going, what if what if I think I have this resolved?

00:09:31 But what if I get up there and I can’t even do a rep?

00:09:34 How embarrassing will this be that I’ve been talking about this and planning for this for

00:09:38 so long?

00:09:41 But outside of that, I knew I could do it.

00:09:43 In fact, I wanted to do even more even up to the second rep.

00:09:48 Training is about, you know, working into a fatigue state.

00:09:52 So you’re building an amount of fatigue in your system.

00:09:58 And then when you let off of it, that’s when you get a compensation.

00:10:00 And that’s how you stairstep training.

00:10:02 This is periodization.

00:10:03 But leading into a big event, you’re accumulating this massive amount of fatigue.

00:10:08 And so I was performing at a level that I could do it.

00:10:11 And so I knew I was going to be able to on me because then you then you give yourself

00:10:15 that window to be able to recover and supercompensate and be able to do a little bit more.

00:10:21 So like that first rep when I did it strengthwise, I went, I could do this for five reps like

00:10:26 it went through my head.

00:10:27 I’m like feeling I mean, it was easy and it was fast and it felt like amazing.

00:10:32 And I’m like, I’m going to crush this.

00:10:34 And then set rep to the realization kicked in as like, oh, this is for reps with a thousand

00:10:40 pounds on your back.

00:10:41 And you’re fatiguing just like and then the third one was every last thing I could muster

00:10:47 to just finish.

00:10:48 I mean, I just barely got it done because it’s the strength is like there.

00:10:53 But like that capacity to be able to manage all those resources for that amount of time

00:10:58 because not just leg strength when we’re talking about this stuff.

00:11:01 So what does it take to go from the from I don’t know what like from five hundred to

00:11:07 a thousand?

00:11:09 That feels like a journey that’s like exponential.

00:11:12 It’s it gets exponentially harder.

00:11:15 It does.

00:11:16 In the early 2000s, like I said, I started lifting in 1988.

00:11:19 But my first meet in the early 2000s, my my max deadlift was five twenty three and my

00:11:25 first squat was five hundred and fifty.

00:11:28 So that’s the heck of a journey.

00:11:31 It is a journey for people that like to lift.

00:11:35 What should they understand about the difference between doing five hundred and a thousand in

00:11:40 terms of the actual lift that you were experiencing that day in terms of the mechanics, in terms

00:11:44 of all the things you have to be like the neurological adaptation?

00:11:47 You mentioned the breathing, the core strength, like techniques, like little tricks, psychological

00:11:55 tricks, anything that kind of stands out to you.

00:11:58 The level of intent and the opportunity for error are at a different level.

00:12:04 So just the minutest changes of position by quarter inch, half inch can be make or break

00:12:12 at that level.

00:12:13 So these things, everything gets amplified.

00:12:15 So the ability to start with having the pelvis just in the right orientation to the diaphragm

00:12:21 before we start initiating what we call the the eccentric loading of the abdominal cavity

00:12:27 to create this intra abdominal pressure of working against this outward expansion, working

00:12:32 against the outer sheath of abdominal thoracolumbar musculature obliques, causing the co contraction

00:12:40 at the pelvic floor, all this stuff and how you cue that because you can’t think about

00:12:44 all this stuff.

00:12:45 You need to break it down and distill and practice to like it’s one simple cue that

00:12:49 we now lock down and control this torso stability because this is what these fundamental movements

00:12:56 are about, is being able to control our spinal mechanics and then now be able to maintain

00:13:02 that while articulating the joints around that through a range of motion and then using

00:13:09 the main power drivers.

00:13:11 So in this instance, both instances, it’s the, you know, the hip complex to generate

00:13:17 that power and transfer it from how we’re rooted and connected to the floor through

00:13:21 to the distal end, you know, which would be the barbell on the shoulder.

00:13:25 You know, there’s a couple key concepts.

00:13:28 So one is that what we just talked through is how to actually maintain that stability.

00:13:32 So if you have either the diaphragm, so which is connected at the rib cage.

00:13:37 So out of alignment in any position, it needs to be in alignment with the pelvic, the pelvis.

00:13:44 So those two in opposition.

00:13:45 So this is simple engineering here because what we’re going to do is eccentrically load

00:13:50 this.

00:13:51 We’re going to use the diaphragm just like you would in a diaphragm pump where it’s going

00:13:54 to press down on all the tissue in there.

00:13:57 So we’re not using breath.

00:13:58 So our breath was actually a lot of times a default pattern when people do that because

00:14:02 they’ll bring it into their chest and raise their rib cage.

00:14:06 So what we want to do is just initiate the diaphragm air can be used as well over the

00:14:11 top at the final to create just a little bit more downward pressure.

00:14:15 But if we have out of alignment there, we have a pressure leak where it’s going to be

00:14:22 push out the front or the rear if you’re either inflection or extension.

00:14:25 All right.

00:14:27 And then that causes this co contraction and all this pressure of the organs essentially

00:14:32 against outward against all those tissue for the co contraction as well as surrounding

00:14:37 the spine to be able to stabilize that.

00:14:39 And then it puts all the muscles on both sides of the body in what we call the best length

00:14:45 tension relationship.

00:14:47 So if you think about a curl and we reach our arm out at the extended length, our bicep

00:14:52 is not as strong and then all the way in the curl position, it’s not in strong.

00:14:56 There’s somewhere in here that’s this control of both.

00:14:59 And so when you’re sitting there arched or bent over, we have muscles that are past either

00:15:05 one of those ranges.

00:15:06 So they’ve got a lot of tension, which then will create relaxation on the other side.

00:15:09 Right.

00:15:10 So we want to have an all of that needs to be working.

00:15:12 And now the next important thing is the foot.

00:15:16 So it’s actually this connection to the ground and how we’re actually using the foot and

00:15:21 ankle complex to grab and grip this connection to the ground and elicit an effect.

00:15:29 And because of this and then the everything between will naturally kind of do what it

00:15:33 needs to do.

00:15:35 So people like to focus on it, knee position or how far out their hips are or all this

00:15:40 other stuff, which is outputs of this.

00:15:44 So if we control the torso and the knee, the only thing that can happen from that point

00:15:49 is for the squat to happen.

00:15:52 All right.

00:15:54 So this allows us to use this massive, you know, the hip complex for all the muscles

00:15:59 around that that are built to drive through hip extension to complete the squat.

00:16:04 I did actually miss one thing in there.

00:16:06 So this torso people often miss the lat is a spinal stabilizer as well.

00:16:11 So that’s key in controlling function at the the T.L. Junction, which is just above the

00:16:17 lumbar spine.

00:16:18 So kind of right opposite where your sternum is and you’ll see people kind of roll over

00:16:22 sometimes like an Olympic squad or something like that, where they lose position.

00:16:26 And that’s often because they’re close grip because you can’t engage the lats very well

00:16:29 that way and they’re pushing up in the bar.

00:16:31 But you want to be able to drive and pull the bar to your center.

00:16:34 And that’s going to create and use the lats now to drive and connect the shoulder into

00:16:40 this.

00:16:41 We’re kind of compressing and tightening all this stuff towards that center to create that

00:16:44 entire torso stability.

00:16:46 So I was using torso stability, not just core stability in my conversation earlier.

00:16:52 Torsus.

00:16:53 OK, so there’s all these like modules of the body then connected to the grounding with

00:16:59 like your feet on the ground.

00:17:02 Everything you’re speaking to.

00:17:04 How do you work each of those modules?

00:17:06 Is this over time you kind of develop the feel that ultimately boils down to this one

00:17:11 simple cue that you mentioned?

00:17:13 Or do you can you like literally study each particular module in yourself and see how

00:17:18 it affects the lift?

00:17:20 So the best way and I believe it’s because I hate just like people getting out and just

00:17:23 doing just movement stuff and not actually adding load because we only adapt when there’s

00:17:29 load.

00:17:30 Maybe we can get some, you know, some proprioception or awareness of position and other stuff,

00:17:34 doing some some corrective patterns and other stuff.

00:17:38 But this is basic physiology is that there must be an imposed demand for us to have adaptation.

00:17:46 And this is mental.

00:17:47 This is emotional.

00:17:48 This is all these areas.

00:17:50 But and people miss that.

00:17:52 So I prefer to be able to look at a person and this is our methodology and do the assessment

00:17:59 in any basic loaded movement.

00:18:01 So with developing an eye for that, you can actually see and go, OK, we’ve got a fault

00:18:05 pattern right here in the foot and use a cue or a set of cues.

00:18:09 Doesn’t really matter till we find the one that works and bring that.

00:18:12 And now we know we want to simplify this stuff.

00:18:14 I just walk through.

00:18:15 That sounds really complicated.

00:18:16 And it it is if we try to break down and distill it all.

00:18:18 But like, let’s just find the basic stuff that gets us in the range, start working and

00:18:22 then find the next as we add load.

00:18:25 Now we find where’s our next area that we’re starting to fault that and then go there again

00:18:29 next.

00:18:30 So this is what we do, what we teach in our educational platform.

00:18:32 So we are the only I believe everybody wants to do a lot of these like assessments, you

00:18:39 know, on a bench, on a table body.

00:18:41 And it’s like, no, let’s let’s go squat.

00:18:42 Let’s go deadlift.

00:18:43 If you do strongman and it’s a yoke carry, let’s yoke carry because these are basic human

00:18:47 fundamentals.

00:18:48 It’s not powerlifting like this is how we function.

00:18:50 This is why we we work with 29 of the 30 major league baseball teams and 90 percent of all

00:18:56 professional sports out there in North America.

00:18:59 Sorry, although we do some work with Tour de France and other stuff as well.

00:19:03 And North America, I do mean hockey, too.

00:19:06 But these principles like, you know, if if the Dodgers won’t bring us in, they’re not

00:19:11 learning how to power lift.

00:19:14 You know, we’re going to obviously will probably be do we do a little bit more shoulder focus

00:19:19 than hip focus with their athletes or their coaches.

00:19:22 We’re usually working with the coaches, not the athletes.

00:19:23 And so you help them.

00:19:25 And then the same thing on yourself to understand the role that these different muscle groups

00:19:29 have.

00:19:30 Yes.

00:19:31 On the holistic.

00:19:32 Yeah.

00:19:33 So it’s all about getting the joints in the appropriate position so that we can do that.

00:19:37 We can manage load so that we’re not putting undue stress on the joint.

00:19:40 We’re getting the proper link tension.

00:19:42 We’re getting these basic fundamental things with the body.

00:19:44 And so the the largest global impact that you will have is through spinal mechanics.

00:19:50 I can’t look at a shoulder if I’m not managing this because it’s your spine.

00:19:55 So for those who are just listening, like I’m arching and then and then flexing, that’s

00:20:00 going to affect shoulder extension, flexion, all these sorts of things.

00:20:03 So it could even affect things down of what’s looking at dorsiflexion issues on the foot.

00:20:08 And then that’s why I go to the foot next, because it has the second largest global impact.

00:20:12 And then from there, now I’m going to look at the big energy drivers, which is the hip

00:20:15 complex, shoulder complex.

00:20:18 And then we can start looking at kind of the peripheral things.

00:20:21 But usually that’s some sort of output of the other.

00:20:23 But the knees, the elbows, the things like that.

00:20:26 So it’s all about getting the stack, which affects neurology.

00:20:30 So let’s talk in engineering terms.

00:20:33 You get in a car, modern car today, and a lot of them will have this traction control

00:20:36 button in there.

00:20:37 And there’s a big misconception that, you know, I’m out and it’s it’s snowy or here

00:20:42 in Austin, only rainy.

00:20:43 Well, it probably doesn’t rain much, but you’re going around a corner, start slipping.

00:20:46 It’s like, oh, it’s going to send the powers from the wheels that are slipping to the ones

00:20:49 that are gripping and keep me from crashing and dying a fiery death.

00:20:53 Well, that’s not how it works.

00:20:55 It’s the exact same.

00:20:56 We’ve got we’ve got the we’ve got the tires, which are our foot, you know, the connection

00:21:01 to the ground.

00:21:02 Right.

00:21:03 We’ve got the power driver, which is, you know, the the engine, the transmission delivering,

00:21:08 you know, the power through it.

00:21:10 And we’ve got the stability or suspension.

00:21:13 And then we have the neurology.

00:21:16 And what the neurology is doing, it’s sensing that we don’t have good stability or loss

00:21:22 of connection somewhere.

00:21:24 And so I need to save you from crashing and hurting yourself.

00:21:27 And so it goes to the engine and says, let’s retard the timing.

00:21:31 Let’s reduce the shift patterns.

00:21:32 And we’re just reducing the power output.

00:21:35 And that’s straight how the human body works.

00:21:38 So when I do this stuff, it’s actually affecting that.

00:21:41 I mean, I can take somebody and do some minute changes with the neck position at the thoracic

00:21:45 outlet.

00:21:46 OK, and immediately see an enhancement in power output.

00:21:51 And I can measure it.

00:21:52 We measure this stuff with velocity devices and see like a 10 percent jump.

00:21:58 And so think about that.

00:21:59 What about all your training through the years where you actually had additional capacity?

00:22:05 But you weren’t using it because your traction control was on.

00:22:09 Now you figure this out stuff and now you start stacking it.

00:22:12 Now you can see so much greater.

00:22:14 So it’s not just injury prevention.

00:22:17 This is performance and additive performance over time.

00:22:22 This is huge.

00:22:23 And people don’t really think about this stuff.

00:22:26 But we can turn that stuff off, which is actually going to also, again, make us make us safer.

00:22:31 But what we want to do is the performance tuned race car.

00:22:33 Do they have a traction control button?

00:22:35 No, they got some amazing tires to grip the ground, a performance tuned suspension, and

00:22:41 that driver is going to put what his foot to the metal.

00:22:43 He’s going to put it to the floor.

00:22:46 OK, that’s a performance vehicle.

00:22:49 That’s what we want to be.

00:22:50 I want to continue on that line.

00:22:52 But first I have to ask, like, how did it feel to accomplish the grand goal?

00:22:56 Oh, my God.

00:22:57 OK, when you just stand back.

00:22:59 Oh, my thousand pounds for reps.

00:23:02 What it feel like?

00:23:04 Anybody can go watch the video online.

00:23:06 It’s well filmed, by the way.

00:23:09 Got me all like excited.

00:23:11 Oh, well, the movies.

00:23:13 So we actually have the final footage of that, the good footage not posted yet.

00:23:17 So it’s literally just an Instagram video or a phone video right now.

00:23:20 The only one online.

00:23:21 Yeah.

00:23:22 It’s on your YouTube channel.

00:23:23 It’s dramatic.

00:23:24 Yes, it is.

00:23:25 Yeah.

00:23:26 Came out just time to the music perfectly, too, which is I listened to some odd music,

00:23:30 which there’s some reason behind that.

00:23:31 OK, but I liked it, though.

00:23:34 It was great.

00:23:35 You’re saying there’s full length footage.

00:23:37 There’s a documentary that’s it’s got a little slowed because of covid, because it’s also

00:23:41 a backstory of the eagle and the dragon.

00:23:44 My book about why I do kind of the things that I’ve done in my life or that’s what I’m

00:23:49 assuming the director is working on.

00:23:51 I don’t really have the control of the movie, right?

00:23:54 But but OK, but the video’s OK.

00:23:58 How did it feel?

00:23:59 How did it feel?

00:24:00 I started crying.

00:24:01 It was overwhelming to have worked so intensely and so long and hard at something that pushed

00:24:10 every ounce of me to the limit that and and I did it.

00:24:15 I’m sorry.

00:24:16 I’m getting a little emotional.

00:24:17 I did exactly what I said I was going to fucking do like and it was it was overpowering.

00:24:23 I mean, I was just crying uncontrollably just with a mixture of I.

00:24:31 I don’t know what the mixture of emotions is hard to explain because it was the completion

00:24:39 of something.

00:24:40 It was a new phase of my life.

00:24:41 I mean, there’s so many things here.

00:24:45 So when you set an impossible goal and you accomplished it, one, two is like on the broader

00:24:50 humanity aspect, like how many humans in this world accomplish perfection in a particular

00:24:58 direction required to do this?

00:25:01 So like you’re basically representing like one little like like little glimmer of excellence

00:25:09 of the human spirit.

00:25:10 There’s always more.

00:25:12 So understand this is a basic fundamental.

00:25:16 You can always do better.

00:25:18 There is no such thing as perfection.

00:25:20 You could always there is always more.

00:25:23 So anytime you reach something, any amazing workout or accomplishment in life, could you

00:25:28 have put more into it?

00:25:29 Could you?

00:25:30 Yes.

00:25:31 But here’s the thing.

00:25:33 I left on my terms.

00:25:37 I said, this is it.

00:25:38 I’m going to work towards I’ve been training for 30 years.

00:25:42 I’m going to do this thing that is like I couldn’t even say that I was going to do it

00:25:45 years before.

00:25:48 I’m going to do it and then I’m done.

00:25:51 I didn’t leave from an injury.

00:25:53 I wasn’t forced.

00:25:54 I wasn’t.

00:25:55 I left on.

00:25:56 I did exactly what I said.

00:25:58 I went to a level that I.

00:26:02 I left on my terms and that’s unique because that’s usually not the case.

00:26:07 Sometimes you kind of either taper out or it doesn’t matter.

00:26:10 I’m talking like anything in life in general, right?

00:26:12 Like you taper out, you fail, you hurt, like you lose.

00:26:17 Like something, you know, you roll into retirement.

00:26:22 You accomplish something truly great and you walked away on your own terms.

00:26:25 Is there a sadness completing something like that?

00:26:30 Because it’s in one perspective, the greatest thing you’ll ever do.

00:26:37 And like when you accomplish such a great height, in some sense, you have to face your

00:26:42 mortality at that point.

00:26:44 So good question, but it is certainly not the greatest thing that I’ll ever do.

00:26:49 The greatest physical street I’ll ever do.

00:26:51 The greatest physical street, yes.

00:26:55 But that was an expression of some of my values and the way that I want to live.

00:27:01 It was a way of expressing it.

00:27:03 So understanding that is hugely fundamental because we do see so many athletes get to

00:27:11 the end of a career and then they fall into a depressive state and struggle with drugs,

00:27:17 alcohol, depression, and so on because they lost how they identified themselves and trying

00:27:23 to figure out where to turn, what to do.

00:27:25 But a big central component of their identity is lost.

00:27:29 So I knew that this was one way to express that and my grand goals have shifted.

00:27:38 They’re shifted to other outlets that allow me to express that.

00:27:41 Like my companies, Kabuki Strength, I’m going to change the face of fitness as well as all

00:27:48 the way through with its integration with clinical medicine and telemedicine.

00:27:52 And I got another five years before even people see what I’m working on, five years in right

00:27:56 now because I had to invent equipment, I have to develop methodologies that we’re talking

00:28:00 about.

00:28:01 I had to do this stuff that ground layer wasn’t done to create a cohesive ecosystem of training

00:28:06 methodology tied to the tools that we’re using today, to the environment, tied to the clinical

00:28:10 practice assessment, tied to the interaction between all those and how that actually needs

00:28:16 to be reframed because so much of this is broken.

00:28:21 But there is sadness.

00:28:24 I won’t deny that.

00:28:26 And the sadness comes in the singularity of focus that I had at that time, the being in

00:28:35 the process.

00:28:36 Not necessarily doing it, but like having being in this place that the rest of the world

00:28:42 kind of fell away from me in those final phases to have something so intense, to have a team

00:28:47 around me so focused on supporting and like it took me a couple of months after that squad.

00:28:52 But I finally one day I woke up and I was like, oh, welcome back to the world.

00:28:59 Like I was in such a mental fog.

00:29:02 Like I was, it took me a while to climb out of that.

00:29:06 But that space, that level of intensity and drive and living and being in that space,

00:29:14 I do miss that.

00:29:15 But I also, I can’t continue that.

00:29:17 I couldn’t continue.

00:29:18 Like there’s a point of like, you push it so hard, the level to try to go from there

00:29:23 is not acceptable for what you, the impacts that’ll have on your life or how you want

00:29:27 to live.

00:29:28 And it was taking away those final, like I had to do extreme things and live in an extreme

00:29:32 way to get there.

00:29:34 You’re just a genius in this whole space of strength and health and almost like biology

00:29:41 that this strength feat is just one representation of that.

00:29:45 But this particular strength, it required that kind of singular focus, which I think,

00:29:51 I don’t know, there’s something beautiful about that singular focus that’s often only

00:29:57 truly perfected in athletics.

00:29:59 I see it with the greatest Olympic athletes as well.

00:30:01 The kind of singular focus required there is incredible.

00:30:04 It’s somehow some of the most beautiful things that humans can do.

00:30:10 And it’s not just that thing.

00:30:11 So that’s the thing.

00:30:12 It’s like, oh, that must be it.

00:30:13 That singularity of focus, it’s not like, here’s it, because it covers a vast array

00:30:18 of stuff.

00:30:19 Like I was working with people, you know, all, well, yeah, all around North America.

00:30:25 I wouldn’t say anybody around the globe, but professionals coming in, working on different

00:30:29 aspects of rehab and, and recovery.

00:30:32 And like, I mean, I’m tapping all sorts of stuff in so many platforms from nutrition

00:30:39 to drugs to, again, like, you know, various Chinese medicine, you know, as far as, you

00:30:47 know.

00:30:48 But also the humans in your life, just love and positivity and just inspiration, all those

00:30:52 kinds of aspects.

00:30:53 I mean, you probably would have done much more if you went outside North America and

00:30:58 talked to some Russians, just between you and I.

00:31:01 Some Russians.

00:31:02 Possibly.

00:31:03 They give you some, I don’t know, there’s some incredible strength athletes in Eastern

00:31:08 Europe.

00:31:09 Absolutely.

00:31:10 I’ve got the best one coming in September to get fixed.

00:31:14 So what do you mean by fixed?

00:31:17 So I’m not sure what his particular issues are, but he has held the all time world record

00:31:21 repeatedly for a long time and he hasn’t competed for some time.

00:31:25 And he just reached out saying he would like to come and have me take a look and see if

00:31:29 I can get him fixed because he needs to return.

00:31:32 Okay.

00:31:33 So it’s more injury centric versus like form and a fundamental centric combination of everything.

00:31:38 Everybody always wants to focus on the output.

00:31:40 How do you give me the fix for that?

00:31:42 But it ties right back into all those other things, right?

00:31:47 But yeah, the Eastern block continued to be a dominant force in regards to athletics and

00:31:53 strength athletes without a doubt.

00:31:56 Some of my big rivals in my competitive days were, that’s who it was.

00:32:01 Rivalry brings out the best in us.

00:32:03 Can you tell me the story of your childhood?

00:32:05 It’s definitely outside the scope of the norm.

00:32:07 Not today, maybe not 150 or 200 years ago, but my parents, highly intelligent people

00:32:15 coming out of the Bay area.

00:32:18 My mom was going to school to be a chemical engineer.

00:32:22 She was a top, top student athlete, graduated out of her school.

00:32:25 My father was a member of Mensa and my stepfather was just a genius, but not able to really

00:32:31 function in society.

00:32:32 But my mom was, she had some demons and some other stuff and just, she just said one day,

00:32:37 she’s like, I just don’t want to be part of society.

00:32:40 She still isn’t, lives out in the desert, but has her minds, but she wanted to figure

00:32:48 out a way to make a life outside of that.

00:32:51 And so that’s where we ended up is up in the mountains in Northern California.

00:32:56 And a lot of that was them trying to get into successfully growing marijuana, which back

00:33:05 in that wasn’t legal back then, highly illegal.

00:33:08 And in fact, those areas were, some of the areas where we lived were quite dangerous.

00:33:11 So there’s a documentary Murder Mountain that came out recently.

00:33:15 If you watch that, you’ll tie into my book, just the understanding of the stuff that I

00:33:22 was talking about dealing with serial killers, human trafficking, police corruption, murderers,

00:33:31 like just how real that stuff is if it doesn’t capture you from the book.

00:33:35 The book, by the way, is the Eagle and the Dragon.

00:33:38 Yeah.

00:33:39 Thank you.

00:33:40 Yeah.

00:33:41 I’m a terrible salesperson.

00:33:42 Like I told you.

00:33:43 But a good, it’s a good title.

00:33:46 I don’t know if you came up with it, but, so yeah, we’ll talk about that anyway.

00:33:50 We’re living by a stream off a meadow.

00:33:54 There’s no roads into where you have to hike in.

00:33:56 And we’ve got beams lashed into the trees up above us because that’s where our bedding

00:34:00 is.

00:34:01 Cause there’s rattlesnake dens all around and six years old, I’m being taught how to

00:34:07 capture and handle live rattlesnakes because that’s what I need to do to be safe.

00:34:13 And you can imagine six years old, sitting there with a live rattlesnake in your hand,

00:34:16 grabbing it, you know, by the side of the head, controlling so it can’t, can’t bite

00:34:20 you.

00:34:21 And it’s just wrapping itself around your arm and you’re staring at like, it’s only

00:34:24 intent is right then is to kill you.

00:34:28 Like that’s it, right?

00:34:31 You want to take a bath.

00:34:32 It’s filling up the jug in the stream and setting it out on the rocks during the, during

00:34:36 the sun.

00:34:37 So you dump it over your head and you know, not all the living was that way.

00:34:40 You know, good part was similar to that tent living, living in a 16 foot trailer with a

00:34:46 family of six, which is not much bigger than the space that we’re sitting here.

00:34:51 So we’re talking hard winters with feet of snow on the ground, nowhere to go.

00:34:56 I’m living in the back of the pickup truck and just a standard sleeping bag that we get

00:35:01 from the Salvation Army, not the, not the blow zero.

00:35:04 So I’m I’m, I’m not sleeping well.

00:35:07 There’s living in homes that were maybe condemned.

00:35:10 There’s no, no doors even on them, no electricity or running water or one or the other or both.

00:35:16 And sometimes a little bit better by the time we got to high school we had a mobile home.

00:35:21 So my stepfather had won a disability payment cause he had a broken arm that whole time

00:35:25 from a accident a long time ago and finally got an award and got a down payment on this

00:35:31 mobile home that didn’t have again, doors on the inside.

00:35:35 It did have running water, did have electricity, didn’t have a kitchen, you know, the windows

00:35:38 would crank close and open, but they wouldn’t close all the way.

00:35:42 So the trim them in with a plastic to be able to try to protect from the elements.

00:35:47 That was my environment, like learning how to forge for mushrooms.

00:35:51 I mean, there were summers I would send and my parents would be out, they were in the

00:35:55 drug trade earlier.

00:35:56 We got taken by the, by the police and put into foster care for a while, which ties into

00:36:05 some of the stories with human trafficking.

00:36:07 And honestly it’s in my book, but it’s really hard for me to talk about that stuff and obviously

00:36:15 not all that’s in the book.

00:36:16 So but they got us back and we moved to Oregon and they stayed out of the drug trade from

00:36:22 that time to ensure that they didn’t lose us again, but quickly we kind of fell back

00:36:28 into the same thing.

00:36:29 So at that point it was learning about geology and starting to do mining and firewood cutting,

00:36:36 but mostly the mining because Pat’s broken arm chainsaw made a little tough.

00:36:40 If you remember just the sequence of moments, do you, are you haunted by the darker moments

00:36:47 of your childhood?

00:36:48 Do you remember moments of simple joy and happiness?

00:36:53 Outside of the living around dangerous people and the interactions that came from that,

00:37:00 we were a family.

00:37:01 Like we were a cohesive unit battling against the world together.

00:37:05 We spent all our time together, work, play.

00:37:09 I was there.

00:37:10 I was helping raise my, my siblings or I was working with them and you know, it was a constant,

00:37:17 like I said, we were very physically active.

00:37:18 So you know, I had that in my upbringing, um, that plug for my shoe company, barefoot,

00:37:24 B E A R I ran around the wilderness and bare feet all the time, you know, but it was, I

00:37:29 had a lot of great moments and I’m thankful for a lot of that childhood once we take out

00:37:35 the trauma and the other stuff associated with it, right?

00:37:39 And so the connection that I have with my sisters, um, is, is, is huge.

00:37:45 Um, that goes a bit further to cause I am kind of like a, a little bit of a father figure

00:37:50 because I was at home raising them and then later I took custody of them, uh, while I

00:37:54 was going to school because the environment at home deteriorated further.

00:37:58 Their stepfather, stepfather, like I said, was, he wasn’t capable of managing life.

00:38:03 And uh, my mom had a mental breakdown and took off to Montana and he descended into

00:38:08 madness even worse, uh, actually took my, my 13 year old sister and kicked her out in

00:38:13 the middle of winter, a couple of feet of snow on the ground because he thought she

00:38:17 stole his favorite cereal bowl, um, type.

00:38:21 So that’s when I took in and I was going to college, putting myself through college and

00:38:26 I started taking custody of my sisters and raising them.

00:38:28 So anyway, we’re still like very, very tight family.

00:38:34 Um, it took, there was a few years later in life, like that the connection with my mother

00:38:40 was kind of broken.

00:38:41 Um, I didn’t speak to her for years because of her basically abandoning my sisters and

00:38:46 me having to come in.

00:38:47 But that we’ve worked through that as best we can.

00:38:51 So you anger on your part?

00:38:53 It wasn’t, there might’ve been some anger.

00:38:56 Um.

00:38:57 Did you always love her?

00:38:58 Yes.

00:38:59 And I still do.

00:39:00 And I’m so, she’s taught me basically everything I know about strength and perseverance and

00:39:07 living life on your terms and being able to create that.

00:39:11 And so much of what I am is from that, right?

00:39:16 We’ve all had to learn to be okay with the way she is because she is just blunt, but

00:39:24 you know, she’s the one that figured out that the human trafficking situation and got, uh,

00:39:31 got the da involved and got all the, she’s the one that I’ve learned a lot from her.

00:39:41 And uh.

00:39:42 Did you inherit some of the demons?

00:39:43 Oh, most certainly.

00:39:45 And I, it’s something I’ve continued like in my father’s side of has been really tough

00:39:52 on that because some of it is just based genetic as well.

00:39:55 So my, my stepfather made I think six or seven attempts on his life during his lifetime.

00:40:01 One of those in front of me, uh, his mother blew her head off with a shotgun.

00:40:07 Uh, her brother jumped out a window in LA, uh, their father did something similar and

00:40:13 I don’t know how far back it goes because there is no family except for me and my children.

00:40:18 You spoke about going through depression yourself.

00:40:22 Yeah.

00:40:23 Can you, um, talk about some of the darker moments of that?

00:40:26 Have you ever like many in your family, have you ever considered suicide?

00:40:31 Yes I have.

00:40:33 Yes I have.

00:40:35 You’ve achieved a lot of exceptional things in your life.

00:40:39 Can you talk about those early days of depression and how you overcame it?

00:40:45 Yeah.

00:40:46 So the things that I did that people give me accolades for are the things that I did

00:40:52 selfishly to save myself.

00:40:55 The things like taking custody of my sisters, being the person that everybody around, you

00:41:03 know, the, the important people relied on the fact that I had to step to the plate and

00:41:09 be present and be that person because if I failed, they failed.

00:41:18 They would be like the people that I grew up with that are dead or in prison or on drugs

00:41:26 and they’re either way to one of those, right?

00:41:30 That’s where everybody ended and I wasn’t going to let that happen.

00:41:33 What about saving yourself?

00:41:35 And so that’s how in those early days, that’s how I did it.

00:41:39 Not saying it’s the best approach, but it was survivor mentality.

00:41:42 It was, I can’t selfishly do that because I have them to take care of, right?

00:41:49 And then that continued where I would keep putting myself in these leadership roles or

00:41:53 other things and just always being this person that was at the center, at the hub that forced

00:42:02 me to be there.

00:42:04 And so it’s only in the more recent, you know, last decade or so that I have had to really

00:42:10 learn how to come and start confronting some of those demons and think, man, why is the

00:42:17 guy so successful?

00:42:18 Like, I mean, and we haven’t talked about all the stuff that I’ve done, but like I’ve

00:42:23 seen a lot of success in both business, leadership, athletics, academics, entrepreneurship, all

00:42:32 these sorts of things, right?

00:42:34 But if it wasn’t for having kids and the same being in the position, I wouldn’t be here.

00:42:42 And that’s just, that’s the reality of it.

00:42:45 And I’m learning to come and manage those as best I can.

00:42:51 Learning to meditate into those things and really feel what the driver is so I can get

00:42:56 to those root understanding and having some guidance doing so.

00:43:01 Like if you’ve got mental health issues, this isn’t something that you need to tackle on

00:43:05 your own.

00:43:06 Like having a professional that can help guide you on that introspective journey is something

00:43:11 like, it’s not like, hey, I’m big, tough guy.

00:43:14 I can handle everything.

00:43:17 You know?

00:43:18 That’s fascinating that you saved yourself.

00:43:23 That’s quite powerful to save yourself by having others depend on you.

00:43:28 And so you can’t fail.

00:43:30 You can’t fuck it up.

00:43:32 And that’s a reason to keep moving forward.

00:43:35 But on the flip side, that’s not addressing the darkness.

00:43:40 It’s not.

00:43:42 And it probably not a sustainable strategy either, right?

00:43:45 So I recognize these things.

00:43:47 I don’t know.

00:43:50 Perhaps it is sustainable.

00:43:51 Perhaps that, I mean, there’s something beautiful about giving yourself basically in service

00:43:57 of others and thereby creating purpose.

00:44:02 And then it’s almost like fake it till you make it and then you make it eventually.

00:44:07 That is purpose though.

00:44:09 That is purpose.

00:44:10 I mean, you have to, to me, life is about taking your cup and how you choose to pour

00:44:17 it out.

00:44:18 How you choose to give.

00:44:19 What is your purpose?

00:44:20 What is that connection with everybody around you?

00:44:23 This is, that’s the intent.

00:44:26 That’s the life.

00:44:27 That’s what life is about.

00:44:28 How are you going to help those around you?

00:44:31 How are you going to help the world?

00:44:32 Your purpose is right here, figuring out what this is and then how to do that.

00:44:37 But at the same time, you can’t let that run dry.

00:44:40 So you have to make sure that you’re filling that up.

00:44:44 That’s the other side, right?

00:44:46 That’s the other side.

00:44:47 Yeah.

00:44:48 We’ll return to your engineering degree, which you’re obviously scientifically engineering

00:44:52 minded, which is fascinating.

00:44:55 Your book is titled the Eagle and the Dragon.

00:44:58 What do the Eagle and the Dragon symbolize?

00:45:02 They’re pretty big symbols for me.

00:45:03 In fact, that covers my entire body as a tattoo.

00:45:07 So the first one I had done at around 19 years old.

00:45:11 And so this is, or started at 19.

00:45:14 It’s an eagle that covers my entire front, you know, my stomach, rib cage, and one that

00:45:21 was on my back that covered most of my back.

00:45:23 And there’s chained at the, well, at the claw, I guess.

00:45:29 And the chain wraps down around and attaches to my ankle and there’s a shackle there.

00:45:33 And so this was something that I had done at that age because it was, to me, it was

00:45:37 a representation of your potential, your strengths, your abilities that you can fly to whatever

00:45:46 height that you want in this world.

00:45:48 The only thing holding you back at the end of the day is yourself.

00:45:53 And this was, I hadn’t necessarily accomplished a whole lot at that time.

00:45:57 I mean, I was valedictorian for high school, small high school.

00:46:02 Does that even count?

00:46:03 I was a state level wrestler.

00:46:06 This was my belief.

00:46:08 And you sense that there was a potential in you and the only thing that could stop you

00:46:13 from realizing that potential was yourself.

00:46:15 That’s right.

00:46:16 That’s a heck of a tattoo to get, by the way, at 19, but 40 hours went into that thing.

00:46:24 It shows you got some guts.

00:46:26 And then the next tattoo, so I only have two, I had done in 2015, 2016 when I, so at this

00:46:38 point in my life, so I had done that.

00:46:41 I had flown to whatever heights, right?

00:46:42 So I had, I had proven to myself and maybe done what I thought I needed to do to show

00:46:50 the world that this poor kid from the sticks, this kid growing up in the mountains with

00:46:56 nothing could achieve the American dream.

00:46:59 I was a corporate executive sought after that I’d come in, I’d fix companies, I’d turn around

00:47:05 and prep them for sale.

00:47:07 I’d take a company and grow it from a regional to a national to a global presence.

00:47:11 I did this in the automotive manufacturing, aerospace manufacturing, high tech, heavy

00:47:16 industry and I had a house with a white picket fence.

00:47:21 I was a successful athlete with all time world records.

00:47:25 I owned a gym on the side where I coached people and I had a comfortable marriage that

00:47:33 everything was hunky dory with no arguments at home and I walked away from all of it.

00:47:40 I left everything behind except for my kids.

00:47:45 I wanted to chase what I was meant to do and chase what I was capable of doing.

00:47:56 I wanted to become a better version of myself, but very intentfully and that’s what I did.

00:48:06 I sold, I had multiple homes, sold my homes.

00:48:11 I cashed in all my retirement that I’d earned for 20, nearly 20 years and I lost all that.

00:48:19 I leveraged myself millions of dollars of personal debt so that if I failed, there was

00:48:25 no way out.

00:48:26 Even going back to that old career that I did well, I’d be living in an apartment the

00:48:30 rest of my life paying it off.

00:48:33 Old question, people questioned me at the time because I had a comfortable, easy marriage

00:48:38 and I chose to ask for a divorce and I ended up living in an apartment for a couple of

00:48:45 years with no income, selling off every last thing that I had except for my two vehicles

00:48:51 that I built and with my kids and I started my businesses to help people live a better

00:49:01 quality of life, to get them out of pain, to help them live better through strength,

00:49:06 to realize that stress, demand, those things, they don’t have to be the thing that if you

00:49:14 look back, made you had the bad back, made you have the bad deeds, but they do the opposite.

00:49:18 They get you out of pain and then I started working my book to hit on those other things,

00:49:23 the mental, the emotional, maybe even spiritual, I don’t touch on that one too much in there,

00:49:28 but it’s all the same, that things that happen around you, to you, like maybe they’re bad,

00:49:35 I can’t take away that, but why can’t you use what you have of it to become a stronger

00:49:41 and better person, to become more resilient, to be able to take the things that you don’t

00:49:45 know that are coming in the future and so this is very intentful and that’s what the

00:49:50 second long winded answer in your question here.

00:49:52 The dragon.

00:49:53 The dragon.

00:49:54 The dragon is an Ouroboros and so it is, it circles my entire upper body, my shoulders,

00:50:00 my back, my chest, everything, it’s right here, there’s this big dragon head and its

00:50:04 tail is right there in its mouth that’s eating itself and it may sound a bit graphic or whatever,

00:50:11 but it is, it’s the eating of the old becoming the new, it is the purposeful reinvention

00:50:17 of oneself, it is the deciding, not realizing just your potential, but deciding specifically

00:50:23 who you want to be in this fucking world and becoming that person.

00:50:29 Can you comment on the value and the power of putting a flame to your old life, your

00:50:39 old self, just destroying all of it as you walk into the new life, did you have to do

00:50:47 that?

00:50:48 I don’t recommend this, by the way, because when you put yourself in no way out, there

00:50:53 is no way out, okay?

00:50:57 You got to really, but I can be an overconfident individual at times and I live through extremes.

00:51:07 I think it’s a great way of actually finding your real values and how you want to live,

00:51:13 honestly, to chase having absolutely perfect squat technique, but chase putting every freaking

00:51:20 thing that you’ve got in it, which most people would say, those are opposite, those are diametrically

00:51:24 opposed.

00:51:27 I wanted a better home life, I wanted to do more in the world through my work and the

00:51:36 burning the bridges mentality is not necessarily the best.

00:51:41 There was some temperament in that though, because I was slow to make the shift for a

00:51:47 long time because I’d been thinking about doing it, but I was thinking about doing it

00:51:51 in a healthcare perspective.

00:51:52 I’m going to go back to school to be a surgeon or a physical therapist or a Cairo because

00:51:55 that’s where all my research and stuff was in this human movement and rehab and recovery.

00:52:02 This is the mentors that I’ve been developing were the best in the world in these things,

00:52:06 in these disciplines, those were my friends, but I wasn’t able to compromise my family’s

00:52:15 certain quality of life.

00:52:16 I wanted to keep that.

00:52:17 So it was slow and hard for me to make that transition, but I didn’t do it until I had

00:52:22 a platform built enough that those first few years I did have an income, I was able to

00:52:26 make enough from the business until it grew so fast that I needed so much more needed

00:52:31 to come in.

00:52:32 The living in the apartment piece and doing all that, that was actually a couple of years

00:52:36 into that process, maybe like two years.

00:52:39 I’m with you on that.

00:52:41 So I’m actually going through that very process now.

00:52:44 I put everything, I quit everything, gave away everything and starting a new and unfortunately

00:52:51 or fortunately this podcast somehow became quite popular.

00:52:57 So it’s getting in the way of my burning everything to the ground.

00:53:01 But in that it’s a source of joy.

00:53:03 But the main thing I’m after is the similar project as you is building a business sense

00:53:10 of joy.

00:53:11 So this, this is the point I want to drive home right now, right now.

00:53:15 Because when I say burn, I learned that burning the bridges works because that’s how I had

00:53:21 to succeed when I was earlier.

00:53:23 The bridges weren’t burnt.

00:53:24 They didn’t exist.

00:53:26 There was no couch to go home to.

00:53:27 There was no, there was no fall back plan and it forced me and gave me the confidence

00:53:31 to know that I can pull it off.

00:53:34 But I don’t encourage people because there’s so much out there of this hustle porn and

00:53:39 other stuff going just grind, just go after it, get in and start your, like you’ll get

00:53:44 there and it’s all about the output to make money, to be somebody, to do this.

00:53:49 And I’ll tell you what, that is some short term motivation right there.

00:53:52 I feel like dropping a few swear words, but

00:53:54 You’re always welcome.

00:53:57 We’ve already done a few, so we’ll bounce it out.

00:54:03 That is short term.

00:54:04 That is not going to keep you going.

00:54:06 This need, if you’re going to go that approach, it needs to be because this is your North

00:54:11 star.

00:54:12 There’s going to be so much hard work.

00:54:14 There’s going to be years of just pushing through where your question, not only is everybody

00:54:19 around you questioning you and your family’s questioning you, you’re questioning yourself

00:54:23 going, man, I don’t know if I can pull this off.

00:54:25 You’re going to be stressed.

00:54:26 You’re going to be pulled to the max.

00:54:28 If somebody comes up to me and says, should I start a business?

00:54:30 I’m going to say no.

00:54:34 And oh, you’re supposed to motivate me.

00:54:36 If you need me to motivate you, this is the wrong damn approach for you.

00:54:39 This is going to be hard.

00:54:40 This is going to be harder than you expect, even with me telling you this.

00:54:45 And so it better damn well be worth it.

00:54:49 This better be your North fucking star.

00:54:52 This better live and be a way for you to be able to articulate or realize those values

00:54:59 that you want to live.

00:55:01 This isn’t something to make money.

00:55:04 This is a way for you to live the life and be able to share the values that you have

00:55:09 with the world.

00:55:11 And that’s what it is.

00:55:12 And if you don’t have that, which is going to give you joy, then we can walk away.

00:55:20 This is not some way to make some money and be known.

00:55:23 I mean, this, this includes both like simple day to day joy and also deep meaning the whole

00:55:29 thing.

00:55:30 It allows you to overcome all the, all the pain along the way.

00:55:34 But I got to say, I mean, it’s a difficult thing because you run a business.

00:55:40 This podcast and a lot of things I do research wise is full of joy, but it’s simple.

00:55:46 Running a business is hard.

00:55:51 So it’s something that I’m very hesitant about in that to almost push back a little bit.

00:55:58 I think if I do get the guts to start the business, it will not be because I’m not choosing

00:56:06 a more joyful life because I’m already truly happy.

00:56:11 The reason I’ll choose is because I just can’t help it.

00:56:14 There’s this, I’ve always had this dream and I know it’s going to lead to suffering and

00:56:19 I know it’s going to be a life that has less happiness in it.

00:56:24 As sad as this to say, but it won’t be, it won’t be less happiness because we talk about

00:56:32 this cup and where you choose to pour it and what you choose to do with it.

00:56:36 And when you look back on things, the things that are going to give you the most joy, the

00:56:41 most proud, the things that are going to stand out in your life that you really remember

00:56:45 are going to be those days and your, those years you struggle, you’re going to look back

00:56:51 on 10 years later and go, fuck, those were the glory days.

00:56:57 Those were the glory days.

00:56:59 And it won’t feel like it at the time.

00:57:02 So that’s what life’s made of.

00:57:04 And so this is your, this is your opportunity.

00:57:07 You feel that.

00:57:08 So right now you’ve got this, when you think about it, you’ve got this little thing twisting

00:57:11 up in your gut, right?

00:57:12 It’s like, it’s a mixture of anxiety and fear as well as excitement in that is that’s your

00:57:19 signal that this is your opportunity for that personal growth, the challenge yourself.

00:57:24 This is your going for a run or working out in the heat.

00:57:27 It’s it’s those things.

00:57:29 It is your opportunity to go back.

00:57:32 Maybe it even fails.

00:57:33 Maybe it even fails, but by turning into that, you’re going to learn so much and it’s going

00:57:39 to make you so much better.

00:57:41 And it’s the path that you should take when you have this stuff rolling around in there.

00:57:47 And I don’t, it could just be a hard conversation with your partner or your boss.

00:57:53 It could be taking on a project that, you know, you know, that your boss has thrown

00:57:59 out to the team and you’re like, Oh, I’m going to hide in the back.

00:58:01 I don’t want that one.

00:58:02 And it’s like, maybe, maybe you do.

00:58:05 Maybe it’s going back to school.

00:58:08 Maybe it’s making that career move that you always wanted, but you’re just a, you’re just

00:58:11 afraid of all these things.

00:58:16 Those are your opportunity for you to turn into that.

00:58:21 It is your workout.

00:58:22 It is your practice because if you don’t, you’ll get soft and who knows what’s coming

00:58:28 and you’re not going to be ready for it.

00:58:30 And it’s going to run right over the top of you because you’re going to be weak.

00:58:35 You’re going to be soft.

00:58:37 There’s some aspect in which choosing that hard path is actually the, the way to arrive

00:58:42 at the richest kind of happiness, the greatest fulfillment.

00:58:48 That’s the funny thing about just the human.

00:58:50 Just make sure you’re filling the cup as you’re going through it and not pouring it all out.

00:58:53 So that’s the part to figure out, right?

00:58:56 Sure.

00:58:57 Well, life is short anyway.

00:58:58 Eventually, eventually the cup will be empty.

00:59:03 So maybe time the refilling of the cup correctly so you maximize the little time you got.

00:59:09 Let me talk to you about strength a little bit first, high level.

00:59:15 What are the differences in the different disciplines of strength?

00:59:17 So power lifting, we talked about maybe just to clarify for people, power lifting, Olympic

00:59:22 lifting, just regular gym fitness, bodybuilding, doing curls in front of the mirror for hours

00:59:29 like I do.

00:59:30 What’s, what’s the difference between all of these?

00:59:32 Oh, and also strong man.

00:59:35 Every one of those, as far as the athletic disciplines are different qualities.

00:59:42 So we want to think about things as terms of quality.

00:59:45 So there’s strength, there’s power, there’s endurance, there’s the ability to be coordinated

00:59:53 and athletic.

00:59:55 There’s all these things and they’re different, they’re different qualities.

00:59:58 So your training as it relates to that is how you cycle in the development of those qualities.

01:00:05 What we want to think about is there’s a lot of different frames of thought, some very

01:00:09 classical, maybe not classical Russian approach because there’s a lot of different approach

01:00:14 from the Eastern block, but one of the ones is developing all the qualities at once, focusing

01:00:19 on building those more of a periodization effect would be focusing on one quality at

01:00:26 a time or one quality while maintaining other qualities and then shifting that around.

01:00:32 So it’s just going to be a little different based on what the output is and what the desired.

01:00:37 So like powerlifting is actually, power is the wrong word.

01:00:40 There’s actually no power in it.

01:00:42 It’s just brute, it’s, it’s strength, um, application of force, um, Olympic lifting

01:00:48 would actually be a better name for powerlifting because that is more explosive development.

01:00:55 There’s um, strongman is again, now we’re getting a little bit more athletic.

01:01:00 It’s equipment based on the implements and stuff that are used, how fast you can move

01:01:04 your feet and run mixed with more endurance, but still very strength focused.

01:01:09 And there’s some things with strongman that is straight.

01:01:11 Like each one of these is very also focused on different genetic dispositions.

01:01:18 So actually if you look at the history of sports, you’ll find that they’re a lot of

01:01:21 times based on different populations and it sounds like it’s very unPC, but like a Highland

01:01:27 games, um, they’ve got deep, deeper hip sockets that are shallow.

01:01:31 So you’re going to see a lot of short hip hinge movements like the, the caber toss and

01:01:35 things like that.

01:01:36 Muay Thai wrestling, they’ve got a completely different hip joint.

01:01:40 And so strongman itself is going to be for very large frame individuals.

01:01:43 If you’re not well over six foot and a large person, you’re probably not going to perform

01:01:47 well.

01:01:48 It’s sub six foot have ever done well at strongman just because it’s, it’s leverage based, right?

01:01:54 Um, Olympic lifting, we see consistently in, in Europe, uh, the, the history tells us a

01:02:01 high level of hip, uh, and back issues because of the depth that that hip socket has to go

01:02:09 in to be able to complete that lift.

01:02:11 And so you’re going to see issues with populations that don’t have the ability to do that.

01:02:15 So, so we’ve talked a little bit about training as well as disposition.

01:02:20 Yeah.

01:02:21 So, and also cross head fits into that, that’s more like strongman, but for a wider variety

01:02:26 of bodies, I suppose.

01:02:27 Yep.

01:02:28 And definitely more metabolic conditioning focus than the, than the strength aspect of

01:02:32 it.

01:02:33 Um, and, and, and conditioning is an interesting thing too.

01:02:36 So that quality in my opinion can be developed a lot faster, but kind of peaks much faster

01:02:42 as well.

01:02:43 Um, where strength, we can continue to add and add and add over time.

01:02:48 Uh, so it’s for me, like for conditioning with any strength athlete, I don’t like to

01:02:54 spend as much time on that.

01:02:56 So I’ll cycle, uh, the conditioning work for our strength athletes and then taper that

01:03:01 off leading into meat.

01:03:02 So the more metabolic work, that means the more capacity in strength training that you

01:03:07 can accomplish, which is the goal, um, and recover from.

01:03:12 But then as we lead to a competition, we want to spend more time on recovering from that.

01:03:16 So we have to pull things out.

01:03:17 So we’d pull out less.

01:03:18 So like a typical approach would be like taking a six week cycle for conditioning and ramping,

01:03:25 ramping up over three weeks periods time, then dropping back down again and ramping

01:03:30 up and being slightly offset by like a week or two from your strength peaks so that you’ve

01:03:34 actually tapered the week prior in your conditioning work to your strength work.

01:03:38 Right.

01:03:39 So we’re not hitting conditioning hard all the time, which is a common, common, uh, misstep

01:03:43 that people make is going, well, I need conditioning.

01:03:46 So they just hammer that at a base level over the top instead of cycling that.

01:03:52 If we talk about powerlifting in terms of regimen, in terms of exercise, in terms of

01:04:01 the process, the wood consistent with what, is there something to be said about general

01:04:06 qualities of the consistency of the regimen required to get strong?

01:04:10 Yes.

01:04:11 So let’s talk about some training principles as a whole.

01:04:16 And this will, I think this will break down what you’re, what you’re one, the more work

01:04:22 that we can fit into a given time, the more progress we’re going to make.

01:04:28 But that doesn’t mean doing the max amount of work possible at any given time.

01:04:34 So we know that we’re always to, to, to accomplish more, we’re always going to have more.

01:04:39 And there’s a certain ceiling that you’re going to hit that you’re not going to be able

01:04:42 to add more.

01:04:43 So you want to start and get the most amount of results that you can with the least amount

01:04:47 of work, because you’re going to have to do it again, like this stair step over and over

01:04:54 year, decade, so on.

01:04:56 So when people is a big miss, people got, they look at a Chico program from Russia or

01:05:01 so on and they go, I’m going to follow this.

01:05:05 It’s like that was specifically written for somebody with 20 years of experience that’s

01:05:09 already built the capacities to be at that level.

01:05:12 So it’s all about building that work capacity.

01:05:14 So how much work can you give in a given time?

01:05:15 So now we want to look at some research is it relates to injuries because injuries are

01:05:21 going to be a big driver over time of what holds you back.

01:05:25 So when we talk consistency, training hard for three years, five years, it’s going to

01:05:32 be really good.

01:05:33 But what we find is a lot of people train really hard for nine months, have to slow

01:05:37 back for a month, get back into it and miss another week because, and so on.

01:05:41 They’re always like this little nagging, that little nagging.

01:05:44 And so it’s pretty clear in the research we want to, we’re looking at when we’re stair

01:05:49 stepping this stuff, we’re looking at acute and chronic loading.

01:05:54 So some fancy words for average and like what’s happening right now.

01:05:59 So this given week would be our acute, chronic would be what is our average loading let’s

01:06:04 say over the last six months.

01:06:07 So the more that we can move the chronic loading up, the more work we’re getting done on as

01:06:11 a whole over time, we’re going to get stronger.

01:06:14 The way that we build the capacity to do that is having spikes in acute loading.

01:06:20 Now as we do this, the, the acute loading, if it spikes more than 10, maybe 15% from

01:06:31 what the chronic loading has been, that accounts for 80% of injuries out there.

01:06:39 So it’s not actually the movement quality or this misstep or the other may usually happens

01:06:44 about four or five, six weeks later, it’s like, Oh, this nagging and then it gets worse.

01:06:48 And then now you got to, you got to do some rehab, your training sessions aren’t as good

01:06:52 and so on.

01:06:53 So now we’re starting to look at this.

01:06:54 Okay.

01:06:55 It’s like, I want to do the, I want to do the least amount of work where I can still

01:06:59 progress.

01:07:00 I want to be able to have spikes in my weekly demand that don’t go above 10 to 15% of what

01:07:09 I’ve been averaging for the last month.

01:07:11 But every time I do a spike, my, my average goes up, right?

01:07:14 Boom, boom, boom.

01:07:16 And then that becomes very particular also when you take, when you do take plantain time

01:07:20 off.

01:07:21 So a lot of people, uh, training session, maybe they’re doing a five week block with

01:07:25 a, uh, a deload week or you go on vacation for a week or any of those things that were

01:07:31 a downward.

01:07:32 What does that do to your average and chronic loading?

01:07:34 It brings it down.

01:07:35 And then what does the person want to do when they come back, make up for it.

01:07:39 Now they have a huge spike above five weeks later, we’re dealing with all this elbow,

01:07:43 this wrist, whatever’s kind of bothering me and now you’re not performing as much.

01:07:47 So these are some really fundamental pieces of, of, of, of training.

01:07:52 And then now we can start overlaying the qualities that we’re trying to develop that we were

01:07:56 talking about earlier.

01:07:57 So now it’s, let’s talk about my deadlift, my thousand pound deadlift.

01:08:01 We’ll talk about the training cycles for both the thousand deadlift and squat.

01:08:06 So backing up a year out from the deadlift, knowing I was training at the time, heavy

01:08:11 deadlifts once a week and usually it was two of those sessions a month were really heavy

01:08:16 and the others weren’t.

01:08:17 And it’s like, okay, how can we get this up to where I’m deadlifting twice a week?

01:08:23 Because that’s where I want to be, uh, to be able to accomplish this.

01:08:26 I need to be loading about that much with frequency, with a certain volume to be able

01:08:30 to accomplish this goal.

01:08:31 We’re not going to go through all the math and stuff like that and how that’s arrived,

01:08:34 but there is math behind this.

01:08:37 And so instead of just like, oh, well, let’s start deadlifting twice a week.

01:08:41 No.

01:08:42 So we start and we take the one session that we’ve got and we split it, part of it, take

01:08:48 part of it away and put it in the second half of the week.

01:08:50 So the total volume is still the same.

01:08:53 And then, um, we start adding some volume, but I’m doing it at a off a block so that

01:08:59 the actual load is accumulative load is less cause I have less range of motion.

01:09:03 Okay.

01:09:04 And then we start building that closer to the ground, closer to the ground and so on.

01:09:08 And now we start getting to where I’m almost doing two sessions, full sessions a week.

01:09:12 And then we start adding a little bit of load.

01:09:16 And so at my level, this isn’t talking about adding another set or another day a week.

01:09:22 We’re talking like in my squat, it might be one rep instead of doing three sets of three

01:09:29 at one week, I do two doubles or two triples, then two doubles to give me one more rep.

01:09:37 That’s it.

01:09:38 And so we’re doing that from one week to the next.

01:09:40 And that’s a cycle training cycle.

01:09:41 It might be five, six weeks and then so on and the next one and slowly bringing that

01:09:45 average load up.

01:09:47 So the last phases of the squat, for example, we took the average loading every week.

01:09:52 So my, of my heavy sets.

01:09:54 Once we developed all this stuff over the last year to get to this point, now it is

01:10:01 taking and going, okay, my average load this week is eight reps at nine hundred and fifty

01:10:05 five pounds.

01:10:07 And then the next week, let’s get it to nine, nine fifty seven, nine sixty three.

01:10:13 And this was pretty aggressive working up to where my average loading the final that

01:10:17 the final was nine hundred and eighty five pounds average load for eight to nine reps.

01:10:22 And that’s what I said.

01:10:23 This is the intense part.

01:10:24 This is the day of was much easier that week over week is pretty brutal.

01:10:30 May not sound well, you’re just squatting.

01:10:32 And now let’s back up.

01:10:33 Let’s look at the quality development.

01:10:34 So a year out from the squat, obviously, I’ve been working on developing axial load capacity,

01:10:40 my capacity to withstand load from top to bottom.

01:10:44 So I like thinking about things and movement vectors.

01:10:46 So this vector is an axial loaded vector is the hardest to recover from that was axial.

01:10:52 Like is deadlift, are they both or both?

01:10:55 Yep.

01:10:56 So a horizontal front to back would be like a row or a press.

01:11:01 Why is the axial hardest to recover because it’s entire body, the entire entire body,

01:11:06 just anything that is that taxes the the spinal mechanics?

01:11:11 I don’t I could tell you my beliefs.

01:11:14 It’s studied.

01:11:15 It is.

01:11:16 OK, we can just keep the discussion on that short like that.

01:11:20 Well, so we start looking at those different vectors that we’re training in.

01:11:24 And so this is why this is important to understand.

01:11:27 So I’m not just getting into nuance here.

01:11:29 So, hey, squatting is going to make me make me jump further because it’s legs.

01:11:34 Well, squatting is an axial load vector and jumping is a vector this way.

01:11:40 So actually, hip thrust would help with your and this is proven in science with your forward

01:11:46 jumping ability.

01:11:48 They’re both working similar muscles.

01:11:49 The glute extension, but they’re working it in those different platforms.

01:11:54 So it’s really important to understand because people don’t understand.

01:11:57 I’m building my work capacity by doing sled process.

01:12:01 You’re not developing your work capacity for squatting.

01:12:04 Most movements, even ones as holistic as a as a squat, require specialization.

01:12:11 Yeah.

01:12:12 You can’t get strong at the squat by doing it.

01:12:15 You’re going to have some carry over, right, obviously.

01:12:18 But because taking an untrained person that hasn’t done it is still not going to do as

01:12:22 good as somebody that’s done nonspecific work, but done work.

01:12:26 So but yes, for the most part, to get truly strong, you need to specialize.

01:12:30 So but not all the time.

01:12:33 So now we talk about quality.

01:12:34 So and if we specialize in the same thing too long, we stagnate because the body adapts

01:12:39 to a certain point and just can’t make progress.

01:12:41 So we wanted to save the actual squatting in the pattern with the bar that I was doing

01:12:46 for the very end.

01:12:48 So starting a year out, I started doing work front squatting like a squat axial loaded

01:12:55 pattern and worked on maximizing that up.

01:12:58 Then I started shifting to doing transformer bar squat.

01:13:03 It’s this bar I developed that actually change manipulates spinal mechanics.

01:13:06 So I started loading in these more forward positions and being able again.

01:13:10 So now I’m getting closer than a front squat, but not quite squatting.

01:13:13 And then I would start adjusting that bar every training cycle to closer to a squat

01:13:18 toaster to a squat till it finally was right.

01:13:21 What’s the difference between a front squat and a regular like a back squat?

01:13:25 Like in terms of the stress on the body, the mechanics, was there something interesting

01:13:30 to be said about like how fundamentally different are they?

01:13:34 So it’s interesting.

01:13:35 People think about the weight and imposition to them like, oh, the bars in front of me,

01:13:38 the bars behind me, which is not the case.

01:13:42 The bar is above your midfoot.

01:13:45 The load is above your midfoot.

01:13:48 So we’re actually manipulating the spine behind the bar.

01:13:52 So we’re causing spinal uprighting behind the bar, getting in a more erect position,

01:13:56 which is going to change the relationship of the hip angle.

01:13:59 It’s going to change our ability to maintain the spine.

01:14:02 It’s going to change how much the core comes in, how hard it is to maintain that sternum

01:14:08 to diaphragm relationship that we talked about.

01:14:11 All this stuff starts changing.

01:14:12 So the bar stays in the same place.

01:14:14 Bar is still behind you, but the load moves around.

01:14:17 But we’re actually manipulating the spine around the load.

01:14:21 Yeah.

01:14:22 It’s incredible.

01:14:23 We can tailor it to an athlete, which is great when you got a seven foot plus tall baseball

01:14:27 player or basketball player.

01:14:28 That’s why we work with all these teams.

01:14:30 Anyway, so it’s like you’re taking something and getting closer and closer to it.

01:14:33 At the same time, we’re looking at the quality.

01:14:35 So like I needed to be able to really hold this torso position with the weight moving

01:14:39 up here.

01:14:40 Unlike the deadlift, the ability to manage this TL position becomes much more challenging.

01:14:45 So that was also why I was choosing the transformer bar, because it actually challenges that more

01:14:50 in those big forward positions.

01:14:51 I was also working on my back strength tremendously to be able to hold the maintain position.

01:14:56 So there was a lot of like I chose a bent over rows.

01:15:00 So bent over row is a mixed vector.

01:15:02 So it’s a forward to back.

01:15:03 So it wouldn’t have as much carrier, but it’s also got some axial loading component in it

01:15:09 as well.

01:15:10 So we’re working on that.

01:15:12 And then as we get closer and closer to competition, I’m developing those strengths.

01:15:15 But now I need to start tapering those out.

01:15:18 So all of my recovery needs can now go into the more specific that I’m actually ramping

01:15:22 the load up.

01:15:24 So as I’m ramping the load on the weight, I’m able to ramp it a lot faster because I’m

01:15:29 tapering out the other stuff.

01:15:30 So I can still keep my total load high, but now get it very, very specific.

01:15:37 So everything that I’ve done has always been kind of an annual training cycle.

01:15:41 And then again, this was like this was a five year training cycle, but we just kind of walked

01:15:44 through the last year of each and you can see how these concepts play out in reality.

01:15:50 So in the cycling.

01:15:51 So this is both for you, but also for more recreational strength athletes.

01:15:58 Let’s say there’s variety injected into this.

01:16:01 You need variety.

01:16:02 Yeah.

01:16:03 Yeah.

01:16:04 So you will basically stagnate at some level, right?

01:16:07 So you should always be kind of shifting a little bit.

01:16:10 So three to four month blocks in general for an average, you know, just a gen pop fitness

01:16:16 is pretty good where you’re going to spend more time maybe in a higher rep range or lower

01:16:22 rep range, a little bit more work on endurance capacity or maybe some more time.

01:16:27 Hey, I’m playing around with boxing or jujitsu or something like that.

01:16:30 Bring that a little bit more to the front for a while and bring the other out.

01:16:33 But like mixing mixing those variables up, but trying to keep the total load the same

01:16:38 and always kind of like, you know, do we add a little more?

01:16:41 Again, it doesn’t have to be major and it shouldn’t be major.

01:16:43 You don’t want these big jumps.

01:16:44 You don’t go, oh, my God, let’s move.

01:16:48 Let’s jump into squatting every day.

01:16:51 You’ve got to build the capacity to do that.

01:16:54 It’s simple.

01:16:55 What role would you say strength has in sports that combine skill and strength?

01:17:01 So for me personally, maybe I’ll just ask it selfishly, which is grappling, wrestling,

01:17:07 MMA.

01:17:08 Yeah.

01:17:09 How about I start with baseball?

01:17:12 Please.

01:17:13 No.

01:17:14 I will.

01:17:15 OK.

01:17:16 I know.

01:17:17 The sport.

01:17:18 OK.

01:17:19 No.

01:17:20 Baseball and golf are two of my favorite sports.

01:17:21 Oh, no.

01:17:22 I don’t.

01:17:23 You don’t have to be in shape at all to excel at those sports.

01:17:25 Well, here’s the thing.

01:17:26 There we go.

01:17:27 It doesn’t help.

01:17:28 I’m going to get this argument.

01:17:29 Well, I’ve got a perfect example, because this is why I sell so many Transformer bars

01:17:34 into the Major League Baseball.

01:17:36 So they get these people that come in, these athletes, that have been baseball their whole

01:17:42 life.

01:17:43 It is part of the culture.

01:17:44 And so they’re great athletes.

01:17:46 They’ve got all this skill.

01:17:47 The only thing they have to do is develop a little bit more resilience so that they

01:17:53 don’t have the injury.

01:17:54 They can push their training a little bit more, that they can add a little bit more

01:17:58 force output and be able to recover from it.

01:18:01 So the only thing they’ve got to do is add some training.

01:18:04 But there’s no training culture there, so they don’t have any experience, which is why

01:18:08 they love the Transformer bar, because they don’t have to worry about teaching the technique.

01:18:11 We can actually set the bar on a setting that makes their squats perfect by cueing all the

01:18:15 stuff with actually not having to coach it.

01:18:17 Because when you’re coaching a roomful of athletes, it’s really hard to teach the nuance

01:18:21 of all this and not sure that all that.

01:18:23 But that’s all that they have to do with these players with a huge level of skill.

01:18:27 So once you reach a certain level of skill, adding strength is the only real forward path.

01:18:35 So that’s the basic, simple answer to that.

01:18:39 So one of the benefits there being injury prevention, actually.

01:18:42 Injury prevention.

01:18:43 Resilience.

01:18:44 Because especially fighting sports, you’re going to be challenged and thrown and other

01:18:49 things happen to you.

01:18:50 And the more resilient you can make your structures, the better you’re going to be.

01:18:54 Even a cyclist, mountain biking.

01:18:57 Why would they need it?

01:18:58 Why would they need to do upper body training?

01:18:59 Take a crash, your shoulder’s gone.

01:19:02 You’re done.

01:19:03 Your career’s over.

01:19:04 Unless you’ve done a little training.

01:19:07 So there’s value in all this stuff.

01:19:09 But the resilience, that’s huge.

01:19:12 And then we can overlay strength.

01:19:15 Where we miss is this focus on strength when we haven’t developed quality motor patterns

01:19:19 first.

01:19:20 So this is a huge thing with children.

01:19:23 Because people want to know what’s the appropriate training age.

01:19:26 I’d have had my daughter training before my son.

01:19:29 Because she developed movement patterns that have better quality earlier.

01:19:33 There’s no age.

01:19:34 Because it’s going to be very dependent on the individual.

01:19:37 There’s no point in having adaptation if we don’t have the right thing to adapt to yet.

01:19:41 And that applies to general movement, but also to sport.

01:19:44 You’re saying the skills should be developed first and then the strength applied on top

01:19:47 of that.

01:19:48 Yep.

01:19:49 Maybe you can educate me, but I actually quit lifting and powerlifting for a long time

01:19:56 after I started Judo, Jiu Jitsu, grappling, all this sort of combat sports.

01:20:05 Because I found that it was preventing me from relaxing my body enough to load in the

01:20:15 skill.

01:20:17 So this isn’t a problem with the training.

01:20:20 This is a problem with you.

01:20:22 So this is actually really, really important.

01:20:25 The first product I ever released was a loadable mace, a swinging mace.

01:20:33 And because every power lifter and body, well, not every, but most serious power lifters

01:20:38 and bodybuilders, like shoulders, mobility is pretty limited.

01:20:44 And most of them really, really struggle with this.

01:20:47 The problem is they’ve been taught to have tension all the time.

01:20:52 And that’s not good.

01:20:53 So when we talk about the joint positions that we were talking about earlier and having

01:20:57 those and the muscles in the right length and tension relationship, athleticism is the

01:21:03 speed to relaxation because the counter is speed to contraction.

01:21:11 Float like a butterfly, sting like a bee.

01:21:14 And so what a mace can do is use that because this ties back into a developmental kinesiology

01:21:20 because a lot of like reset patterns are getting back into these basic movements, but it’s

01:21:24 as much about relaxation as it is contraction.

01:21:28 So a mace, we have this weight on a big long lever.

01:21:32 So if I grab a kettlebell and this would be like the same movement as a kettlebell halo,

01:21:36 it is the same movement as a, but here in the halo, I’m on the whole time with the mace

01:21:42 at the proper length, with the right distribution, you cannot do the movement.

01:21:47 You could not move force your way through it.

01:21:50 The only way that you can accomplish that is by relaxing.

01:21:55 And then now we, now we can contract all the muscles related around that shoulder girdle

01:22:00 all at once.

01:22:01 We’re working on, off, on, off, on, off with moving and contracting.

01:22:06 And now, so what happens a lot of times as we, you know, this stiffness and tightness

01:22:11 happens.

01:22:12 So in four positions, we start using stabilizer muscles to do the movement.

01:22:17 And then that’s where this stiffness come from.

01:22:19 So it means that in some of whatever training that you’re doing, there’s a deficit in the

01:22:24 movement quality, okay.

01:22:27 Or there’s a deficit in the training program and you’re not recovering from an 80% of the

01:22:31 time.

01:22:32 That’s the right answer.

01:22:33 Right.

01:22:34 But yeah, that’s where the, where the gap is and learning how to relax and the way a

01:22:39 lot of the exercises are taught and have been taught for a long time, which is why there’s

01:22:43 a big gap.

01:22:44 And this is why both clinical rehab and all these other components are mixed in my philosophy

01:22:49 and what I’m trying to do with Kabuki strength, because I’m looking at holistic movement.

01:22:53 I’m not looking at powerlifting based movements are what I want to load and be able to assess

01:22:58 on.

01:23:00 But this affects all sports, all activities and strength doesn’t have to be that.

01:23:07 I mean, I’m freaking a thousand pound squatter and deadlifter.

01:23:10 If you watch any of my videos where I do like complete quad fallbacks, I don’t stretch at

01:23:15 all.

01:23:16 I can usually get close to a full split.

01:23:17 Like if I want to.

01:23:18 What?

01:23:19 No, I did not see those videos.

01:23:21 Okay.

01:23:22 That’s, that’s hard to believe.

01:23:23 Wow.

01:23:24 Okay.

01:23:25 Well actually I do.

01:23:26 I just did one recently, a quad fallback with my, with my mace loaded way out to the end

01:23:29 torsioning on both ends of the other.

01:23:31 And like I do a lot of, I do a lot of weird stuff.

01:23:35 That’s awesome.

01:23:36 But squatting doesn’t make your hips tight.

01:23:39 Squatting like shit makes your hips tight.

01:23:42 And so, but there is no perfect world where always our training program isn’t quite perfect.

01:23:48 Our movement isn’t necessarily perfect.

01:23:50 Like so you’re going to have the needs for this stuff.

01:23:52 But if you’re always have to do some soft tissue work to loosen up the same one for

01:23:58 that exercise, to be able to get a joint in position, there is a problem.

01:24:01 And I’m not saying don’t do it, do it because I don’t want you to have a joint.

01:24:05 Like if I can’t get my shoulders in a position, I can’t do overhead presses because I’m going

01:24:09 to compromise my spine position.

01:24:11 Then I’m going to end up with some other problems.

01:24:12 Right?

01:24:13 So go ahead and clean that up so you can get in position, but go figure out why it is and

01:24:18 fix it.

01:24:20 And then maybe next, you know, three, four months from now, they’re going to get a little

01:24:23 something else going on, fix it, but go understand the deeper root reason of why.

01:24:29 So I’m, I believe I am the only company manufacturing and selling, you know, fascial soft tissue

01:24:35 tools.

01:24:36 And I’ll tell you, I don’t want you to use them.

01:24:39 Cause it’s not helping you get to the why, why it was caused in the first place.

01:24:43 Yeah.

01:24:44 The goal, the goal, the perfect state is not having to use them.

01:24:49 Reality is you’re going to have to use them from time to time because the world’s not

01:24:52 perfect.

01:24:53 Yeah.

01:24:54 So your discovery is a hundred percent on point.

01:24:56 Well there’s another side to combat sports when you’re beginning a particular combat

01:25:02 sport, strength can be a negative because human psychology, because you can get away

01:25:10 with a lot when you’re strong.

01:25:11 Uh huh.

01:25:12 Yes, you can.

01:25:13 So if your mind is strong enough to where you can just turn off that advantage and be

01:25:19 a beginner, truly in a particular art, that’s probably the best way to do it.

01:25:23 But you can get away and then you don’t learn.

01:25:26 Yeah.

01:25:27 Yeah.

01:25:28 It’s hard.

01:25:29 Uh, it’s hard not to use the little advantages you have because like jujitsu is a big hit

01:25:35 on an, on the ego for, you know, especially guys, you know, when like a smaller person

01:25:42 just destroys you, dominates you when you can, uh, I don’t know, deadlift whatever number

01:25:48 of pounds.

01:25:50 And uh, it’s hard not to use that strength to then resist the slow, the ultimate destruction

01:25:56 by like 120 pound, but that, and that’s why I recommend developing the skill quality first,

01:26:02 but it doesn’t, it doesn’t mean that you can’t, I can’t, you can still do it so that don’t

01:26:06 take it as a like, oh, I can’t go that direction.

01:26:09 That’s fine.

01:26:10 But understand those things and then also understand the jujitsu is additional load

01:26:14 on the body.

01:26:15 So you have to, you can’t just add it on top.

01:26:18 You’ve got to taper back the other, you’re going to have to make a, I’m sorry, you may

01:26:22 not want to hear it, but you’re not going to be able to do as much and add that here.

01:26:28 It’s a compromise because your total volume still has to be there and there’s not, unfortunately,

01:26:35 not really a way to measure what the jujitsu volume is with this.

01:26:39 So you’ve got to take a look at that and that’s where like measuring like heart rate variability

01:26:44 or other stuff can be useful so you can see what is happening from me from a sympathetic

01:26:50 versus parasympathetic nervous system standpoint.

01:26:52 Yeah.

01:26:53 Making sure your body recovers sufficiently and trying to put numbers to it.

01:26:56 You mentioned Kabuki strength.

01:26:58 You run the Kabuki strength lab previously called the elite performance center in Oregon.

01:27:04 You called it the perfect gym.

01:27:07 What makes for the perfect strength training gym?

01:27:11 Where I called it the perfect gym?

01:27:12 In a video somewhere I watched.

01:27:14 Oh man.

01:27:15 I mean, that’s where my testing grounds for developing all this stuff was through the

01:27:19 years.

01:27:20 And, and so this is, like I said, I started developing relationships with the best developmental

01:27:26 kinesiologist in the, in the U S the best, arguably the best or most well known physical

01:27:30 therapist in the world, the best spine biomechanist in the world.

01:27:35 I started doing continuing education with these clinical courses and learning this stuff

01:27:38 and going, but how does it work in my world?

01:27:41 Right.

01:27:42 And then I started lecturing with them and all this other stuff.

01:27:44 But the lab was like, where do we test this stuff?

01:27:47 Right.

01:27:48 And so let me get to a point.

01:27:49 There’s three things.

01:27:50 There’s always three things.

01:27:52 So to be a success, to achieve success, I believe there’s three things that really,

01:27:59 really come into place and it’s the right methodology, the right tools and the right

01:28:08 environment.

01:28:10 And so it was all about building that.

01:28:13 And so the methodologies came from a lot of that different, that gray area interaction

01:28:19 of clinical with sports science, right?

01:28:22 And then the tools I had to start creating and designing, and then the environment is

01:28:27 having this, you know, focused environment of people that want to do better and push

01:28:32 each other and having community and culture, right?

01:28:35 I ended up building these connections, this network, everything that I’m doing with my

01:28:39 businesses is trying to create that into a scalable fashion.

01:28:44 And so I’m building the groundwork because to have a system that like, yeah, I had clinicals

01:28:49 on site that knew exactly what we were doing.

01:28:51 And when it’s me and a few people in a small team and all this stuff, we’re all just like

01:28:55 easy to manage.

01:28:57 And you can see these, there’s other models around this.

01:28:59 So I’ve been other areas since maybe whenever it was I filmed that video that said that,

01:29:04 that they have that same model and it’s taken probably about a decade usually to develop

01:29:09 that.

01:29:10 You know, and having the right people in this community, they can create this, this network

01:29:14 and the tool and all this stuff, right?

01:29:15 Except they still don’t have the best tools because Kibuki strength didn’t exist.

01:29:21 But but and so out of that was, is essentially I started building this business and people

01:29:27 like, when did you know how all this stuff was connected?

01:29:30 And I’m like, I don’t know.

01:29:32 I didn’t, I just started creating on the outset the things that worked until finally I’m like,

01:29:37 I’m recreating a scalable version of this stuff.

01:29:41 Here’s the methodologies and a coaching platform that we can manage clients around the globe

01:29:46 and see what’s working and not based on the scientific principles of training, right?

01:29:50 How do we create that into a database that now we can train new coaches and they can

01:29:54 use those same metrics and tools to create programs that are tailored to fit person’s

01:29:58 individual needs, right?

01:30:00 Now how do we integrate that with assessment and clinical care assessment and all these

01:30:06 other pieces?

01:30:07 So there’s a lot of work in that.

01:30:09 And so that’s where Kibuki strength is the genesis.

01:30:11 But we have, we call our gym the Kibuki strength lab.

01:30:16 Literally people find about our gym in the neighborhood and they’re like, how long have

01:30:20 you been here?

01:30:21 Why, why do I not know about this?

01:30:22 We don’t advertise our gym at all.

01:30:24 So like that makes no sense.

01:30:27 Well that’s because the only reason is to have a testing environment for the tools and

01:30:32 methodology and having enough people to have the culture and fit and to be able to be part

01:30:38 of the experiment.

01:30:39 What about the environment of the, the feel of it, the actual gym?

01:30:44 There’s a, I don’t know, a grunginess to it.

01:30:47 I recently became a member of planet fitness for, for reasons that have to do more with

01:30:54 the heat in Austin that sometimes I need to put in time in the treadmill.

01:30:59 I don’t like that.

01:31:00 I don’t have any judgment, honestly.

01:31:01 I don’t, the best gyms I’ve been in are kind of dirty.

01:31:06 You walk in and you know that work is to be done.

01:31:08 There’s not another reason to do there.

01:31:10 It is the, the environment is tight.

01:31:13 There’s a big piece of that.

01:31:16 I know it’s studied sociologically, I believe.

01:31:19 I just, I just pictured that word too, but the intensity, when you start growing a space,

01:31:26 the intensity drops.

01:31:28 And so I, I had that experience when we grew, we went from a 4,000 foot to a 9,000 square

01:31:33 foot gym at one time.

01:31:35 And everybody’s like, it doesn’t feel the same.

01:31:38 Like people are complaining for years.

01:31:39 We’ve shrunk it back down whenever down to 3,500 square feet.

01:31:42 And it creates that intensity.

01:31:44 It creates the closest, the connection with the people around you.

01:31:47 And then like I said, the grunginess, like you go in, you know, the intention when you

01:31:52 walk in that environment creates that tension.

01:31:54 But when I speak environment, it’s not just the, it’s not the physical, it’s the people.

01:31:58 But you know, when the gym is a little bit beat up, it also tells a story.

01:32:03 Like there’s a history to it.

01:32:06 You could tell that not only is there work to be done, that work has been done here.

01:32:11 Yes.

01:32:12 Like battles have been fought.

01:32:13 There’s something to that where you’re just in a long line of people, you know, that fought

01:32:20 and won.

01:32:21 And we could get into a whole nother space, there’d be a whole nother topic, but that

01:32:26 existing energy of a space.

01:32:28 I mean, we mentioned offline, Joe Rogan, he talks about the same with comedy clubs.

01:32:32 There’s certain, there’s certain clubs that just have a history.

01:32:36 There’s an energy there.

01:32:38 You can get all woo woo, but you know, it’s there.

01:32:40 It’s a real thing.

01:32:41 I think you walk in and you can feel it.

01:32:43 You feel it.

01:32:44 You feel it.

01:32:45 Yeah.

01:32:46 That makes me feel that somehow all of us humans are connected in a ways that’s hard

01:32:52 to describe, even the ones who are no longer here.

01:32:57 Just the greatness that once was is still in the walls, in the space, present there.

01:33:05 And we somehow can plug into that energy.

01:33:07 Yeah.

01:33:08 It’s, we can go down a, go down a path there.

01:33:11 There’s something really powerful there.

01:33:13 You’ve also mentioned a bunch of cool equipment that you’ve developed as part of Kabuki Strength.

01:33:20 Probably a little bit of that has to do with your engineering education, but also just

01:33:24 generally with the spirit of the innovator that you are.

01:33:29 What are some cool, maybe revolutionary pieces of equipment that you’re particularly proud

01:33:35 of or just you’ve been obsessed with recently that you’re developing?

01:33:39 Yeah.

01:33:40 Love to talk about that.

01:33:41 So we’ve got some wild crazy stuff that just came out and is coming out too.

01:33:46 So everything that we create and release at Kabuki Strength, the industry hasn’t seen

01:33:52 before.

01:33:54 There’s stuff that’s basic foundational.

01:33:56 It’s been around forever because it works, but there’s always more.

01:34:02 It could be better.

01:34:04 And why are we not looking at these things, these foundational things?

01:34:07 So when people are coming up with novel things, they ended up being way different outside

01:34:10 the perspective.

01:34:11 And I’m coming up with things that are way different that are plays on what we already

01:34:17 know works.

01:34:18 So we talked about the transform bar, the only bar in the world.

01:34:20 We can manipulate spinal mechanics.

01:34:22 We can, so everything, everything for me from a design concept that we develop is all about

01:34:27 creating products that can rapidly accommodate to the variability of an individual’s leverages,

01:34:37 mobility and training needs.

01:34:40 Okay.

01:34:41 And that’s going to also create and distill down the size and scope of space that we need,

01:34:45 which is going to be, continue to be an ongoing thing.

01:34:48 Check out my Instagram after this and you’ll see, I put an entire gym on the bed of my

01:34:51 truck and went on vacation last week, drove to the desert and by entire gym, I mean a

01:34:58 squat rack, full compliment of our specialty bars, a horizontal and vertical pulley system,

01:35:03 handheld weights, shoulder rock, like a complete, an entire gym in product that took up the

01:35:09 space the size of this bed right here.

01:35:13 That’s incredible.

01:35:14 Because of the design scope of what we have.

01:35:16 So the cool thing is that there’s two other bars that fit our biomechanically sound barbell

01:35:21 designs.

01:35:22 We talked about the transformer bar.

01:35:23 The other two are built on this thing I called playground physics.

01:35:27 So we have these bars with handles that are off parallel with the axis.

01:35:35 So they’ve been around the market for a long time.

01:35:37 One is a hex bar or a trap bar.

01:35:40 Another one is a, it’s a pressing bar with the handles turned as well.

01:35:46 And both of them suck.

01:35:48 They’re horrible.

01:35:49 Any lifter knows if you pick it up, it’s going to break your wrist and crush into your face.

01:35:54 And it just, it just doesn’t feel good pressing, but it alleviates the strain on the wrist.

01:36:00 So people use it for that reason.

01:36:02 And the, the, the trap bar, same thing.

01:36:04 It’s always diving forward in your hand.

01:36:06 So it’s kind of limited.

01:36:07 It’s also limited in use because you can’t, you could do a lot more with it.

01:36:12 So these bars are really cool playground physics.

01:36:15 So as soon as the center of rotation is on the same axis as the center of mass and the

01:36:25 handle is off center, you have, you have a teeter totter.

01:36:30 So a teeter totter has a balance point, but it’s infinitely perfect.

01:36:34 So technically you can never find it.

01:36:36 So always going to be sitting on one side or the other in a playground.

01:36:38 And that’s what these bars are designed.

01:36:40 So you’ve got instability right here.

01:36:42 You can’t find the center of the bars.

01:36:43 It’s always trying to tip in your hands on the trap bar.

01:36:45 So you can’t do carries with it cause you’re doing for momentum and it wants to, it wants

01:36:48 to dip on you.

01:36:49 Right.

01:36:50 Um, the Swiss bar wants to crush your face.

01:36:52 Well, what do we do?

01:36:53 We just make a swing, but center of mass below center of rotation.

01:36:58 And what does it do?

01:36:59 Oh, it always finds center.

01:37:02 So, so the handles on the, our pressing bar it’s art.

01:37:06 So the handles are above center of rotation and then, and then every angle, instead of

01:37:11 just being a certain fixed angles, each angle is based on the width, the average width of

01:37:17 an individual.

01:37:18 So the internal and external rotational bias is based of the shoulder is based on the width,

01:37:23 leaving just a little bit left because we talked about the lap being a stabilizer.

01:37:26 You still need to have a little bit of cue of external rotation to engage that as a stabilizer.

01:37:30 Boom.

01:37:31 Now all of a sudden you have a bar and I kid you not, this is a great story.

01:37:35 Major league baseball.

01:37:36 When I presented it, every head strength coach for a major league baseball team, maybe not

01:37:39 every, but damn near most of them have bad shoulders.

01:37:42 They can’t press.

01:37:43 They’ve gotten shoulder surgeries, so on.

01:37:45 And so we’re showing them, they love all our stuff and I’m like, Hey, I’ve got this cool

01:37:48 prototype I want to show you.

01:37:49 It’s a pressing bar.

01:37:50 And they’re like, Oh, you know, major league baseball is a little hesitant on pressing

01:37:54 because the dangers for the shoulder and I can’t, I haven’t been able to take a bar to

01:37:59 my chest.

01:38:00 I mean, I’d really love to.

01:38:01 It’s been five years since I’ve, I’ve been able to to XX train and I’m like, just try

01:38:07 it.

01:38:08 Put a bar on my chest without pain.

01:38:09 I’m like, just try it.

01:38:10 Put it in there.

01:38:11 Ooh, that feels good.

01:38:12 Now the arc makes it actually three inches deeper.

01:38:15 So people are automatically scared.

01:38:16 I can’t do that.

01:38:17 Cause that’s an extra range of motion.

01:38:18 Right?

01:38:19 Like, Ooh, put a plate on there.

01:38:20 They’re doing it.

01:38:21 By the time the staff’s like, they’re all standing around, you see like, what’s going

01:38:24 on?

01:38:25 Put two plates on.

01:38:26 You see the, just like he gets up.

01:38:29 How do you feel like, I feel fine.

01:38:33 No pain at all.

01:38:34 I did this with five teams with five of the, it happening repeatedly five times that they

01:38:42 and every one of them worked up to two plates and did reps varied with zero pain to a three

01:38:47 inch range or greater range of major.

01:38:49 Cause what did we do?

01:38:50 We stacked all the joints and we provided stability at the end that we balanced internal

01:38:53 and external rotation.

01:38:54 I mean just basic playground physics and it changed the game.

01:38:58 Now we get a greater range of motion with a greater training effect with the negative

01:39:02 stresses removed.

01:39:03 Our trap bar opened up one side, which there was already some like that out there created.

01:39:09 It pops up so you can pick up, take the weights on and off.

01:39:12 It’s got a built in Jack and then created the high handle position, which already did.

01:39:16 Everybody uses the high handle on a trap bar.

01:39:18 They just don’t know why they like it.

01:39:20 The handle that’s on center, we offset just a little bit, not enough to make a difference

01:39:23 on the range of motion lift or even notice visibly, but it still has the same effect.

01:39:27 So both handles now have that.

01:39:30 We added the option of different handle sizes based on whatever your needs are.

01:39:33 One that rolls to develop a grip and then different widths that you could choose from

01:39:38 based on whether you’re training a teen athlete or a seven foot six NBA player or a NFL lineman

01:39:44 so that we can accommodate for all these differences.

01:39:48 Now it becomes the most functional all around bar around because now you can do carries

01:39:53 with it.

01:39:54 You can do split squats with it.

01:39:55 You could do curls with it because it goes around the body.

01:39:57 You can do overhead presses because you don’t have a thing that gets in your way and you

01:40:00 can flip it up into position.

01:40:01 You can do bent over rows and not run into your shins.

01:40:04 You can do seal rows off of a bench.

01:40:06 You can do ab rollouts.

01:40:07 You could, should I go on?

01:40:08 Yeah.

01:40:09 So you can use it as like the main bar.

01:40:10 The best multi purpose bar around.

01:40:12 You got a home gym, one bar.

01:40:13 Like how do you develop totally new equipment like this?

01:40:16 I scratch it on paper.

01:40:19 Maybe weld some cut up and weld up a prototype, but usually I just hand the scratched up paper

01:40:24 to my engineering manager and that’s what he says his job is to distill my chicken scratch

01:40:30 into something real and then that team picks it up.

01:40:33 But in the old days, starting out, I just walk out, I just walk out and do it.

01:40:39 You talk about engineering.

01:40:40 I’m actually more, I work more of an artist fashion.

01:40:41 It’s in my head and I just go create with no plans.

01:40:46 And so they have to pick that up and actually do the engineering and testing and all that.

01:40:50 And then we got two other products came out this year.

01:40:52 Freaking wild.

01:40:53 Are you familiar with training with a flywheel?

01:40:55 No, no, it’s a flywheel.

01:40:57 A flywheel is a spinning object that creates an inertial mass and then it reverses direction.

01:41:04 So whatever you put into it and there’s ones out there.

01:41:08 But ours is the first patent pending.

01:41:10 That’s all everything all in one unit.

01:41:12 So it’s a floor based as well as a horizontal.

01:41:15 So you can basically do any pulley movement in the world.

01:41:17 And now everything that you put into it on a concentric force, it whips right back as

01:41:21 a peak centric load.

01:41:24 So there’s an accelerating whipping motion.

01:41:26 It just yeah, basically, yeah, I mean, okay, I have to have trouble imagining exactly many

01:41:32 of the things you’re describing, I suppose, have to be experienced, right?

01:41:37 Yes.

01:41:38 Because there’s a magic and there’s a lot of research.

01:41:40 They’ve been around.

01:41:41 They’re adopted more heavily in Europe, quite heavily in Europe, but not as much in the

01:41:44 US because they sell them as a be all end all tool, which they’re not.

01:41:48 They’re crazy for what they do, but it’s not the it’s another tool.

01:41:52 And so we have a very high quality unit now that is half the cost of everybody else’s

01:41:57 because the innovation of a movable mount point that you for them, you have to have

01:42:02 two pieces of equipment.

01:42:03 We have one.

01:42:04 So and then a few other things, better platform to be able to do things and that we can do

01:42:10 what we call off platform work, which allows us to do movements like punches and standups,

01:42:16 things like that.

01:42:17 And then I’ve got a handheld weight coming out next month that we can actually play with.

01:42:21 So varying the load with it, never leaving your hand by changing the leverage point.

01:42:27 And so what do we think?

01:42:29 What exercise are we talking about here?

01:42:31 Anything that would be a dumbbell or a kettlebell movement.

01:42:35 So it functions, it does the function of a kettlebell, a dumbbell and what we call a

01:42:38 center mass bell, as well as provides variable loading within a range.

01:42:42 So how can you change like how can you change the load?

01:42:47 Because load.

01:42:48 Well, we don’t actually change the load.

01:42:49 We change the torque on the on the joint that we’re working, which is the same.

01:42:53 That’s actually what is creating the force.

01:42:55 Right.

01:42:56 So if I’m doing a front raise, it’s where this this downward force is times the distance

01:43:01 away.

01:43:02 Right.

01:43:03 Which also then makes it no force when I’ve got at the bottom of the front raise, which

01:43:06 is why it’s so easy with this.

01:43:09 It’s like a kettlebell.

01:43:10 It’s offset, except it has three different handles.

01:43:12 But it’s offset just that a kettlebell, you can’t do it because the offset so far it becomes

01:43:16 a wrist movement.

01:43:17 So ours has three different sizes and the offset just enough so that you can pick.

01:43:22 If I put it in a front raise position or curl position, I could put it in outward position

01:43:26 and the force is almost what it is at the at the top.

01:43:29 Then I get the top and it’s the same exact or the curl.

01:43:32 So I can actually change the force curve in the movement and then I can just release the

01:43:36 pressure a little bit and let it swing into position and keep doing a drop set with never

01:43:39 letting it down.

01:43:40 Yeah.

01:43:41 Yeah.

01:43:42 So it’s got a really nice texture grip that allows you to hold it in different positions.

01:43:45 And then the load offset is just enough that it doesn’t overpower the wrist.

01:43:48 And then you’ve got different hand sizes so that you can maximize this relationship and

01:43:52 hit whatever joint that you’re applying.

01:43:54 So sounds incredible.

01:43:55 It’s really freaking well, it’s awesome because you can because the variable load.

01:43:59 Now I could go straight from front raises to side raises or rear or curl because without

01:44:04 like because I don’t have to put it down.

01:44:05 So now my time under tension goes through the roof.

01:44:08 And by the way, the same effect with a flywheel trainer because the variable whatever you

01:44:12 put into it is what it kicks back.

01:44:14 So you have a constant time under tension because there’s no rest points either.

01:44:18 So all this stuff is working on maximizing time under tension, which anyway, it’s cool

01:44:24 stuff.

01:44:25 Anyway, I get excited.

01:44:26 Well, let me ask you about another thing you’ve already mentioned, but I find this really

01:44:31 interesting, which is barefoot running and you’re sort of a company, Barefoot Athletics.

01:44:40 Yeah.

01:44:41 And the tagline is optimizing the human to ground interface.

01:44:46 We’ve talked about this a little bit with the power lifting.

01:44:51 How do you think about the the foot ground interface?

01:44:57 It’s interesting that we know that we should train all these parts of our body to be able

01:45:05 to be stronger, be more resilient.

01:45:10 But we think that the foot is different, that we need to package it and modify it.

01:45:16 And somehow that that’s the science of making it healthy where I challenge people think

01:45:22 about that.

01:45:23 Like first thing you do in the morning is roll out of bed and put your weightlifting

01:45:27 belt on and wrap it on tight and wear it till you go to bed at night.

01:45:31 Do it with your shoulders, your knees, wake up and put some knee wraps on an elbow wraps

01:45:36 and see what happens.

01:45:38 Then you’ll get weaker, you’ll lose movement capacity and you’ll start affecting other

01:45:43 areas of the body very negatively because they will start picking up the compensation

01:45:47 for those joints that are not moving properly.

01:45:50 This is it.

01:45:51 What shoes are for is to protect you from the environment, from cuts and abrasions and

01:45:57 heat and things like that.

01:45:59 But the foot, let me the mind blowing is like every other area of the body.

01:46:07 You need to use it and you need to strengthen it and you need to learn to control it.

01:46:12 That’s it.

01:46:13 That’s all I have to say about the subject.

01:46:16 It’s that simple.

01:46:17 But somehow we have been sold entire industries like the orthotics industry.

01:46:23 It’s completely false.

01:46:25 Meta analysis of the data shows that orthotics do nothing beyond temporary relief from pain

01:46:29 over a six, eight week period of time and provide no long term benefit.

01:46:33 And I can’t tell you how many people I’ve eliminated back or knee or hip pain from getting

01:46:38 from working on strengthening and controlling the foot and ankle complex.

01:46:42 We believe we’ve villainized and said a low arch is a condition that needs fixed.

01:46:50 Like when it really is just controlling the foot and ankle complex and how they relate

01:46:54 to each other and how we use that.

01:46:56 Is it like go put on boxing gloves in the morning and do that for the next 20 years

01:47:01 and see what happens.

01:47:02 It’s not about finding the right shoe that fits because your foot has been deformed.

01:47:07 And so I’m not like some wacky go like, oh, you got to be barefoot forever.

01:47:11 Do this like, no, I’m just saying go spend some time using it, strengthen it, learn to

01:47:16 control it and you will work better in a shoe.

01:47:19 But the whole running shoe movement with the raised heel, that was the person that that

01:47:24 suggested that that in to Nike way back when they were trying to figure out what to do,

01:47:29 the reason, and he says it’s, it’s the worst thing that he ever did.

01:47:35 Because we were coming from an era of people wearing heeled shoes, which by the way came

01:47:40 from stirrups way back in the day.

01:47:42 That’s where the whole heel came from is to go into stirrup, but then it went into fashion.

01:47:45 And then the running craze started coming around in the seventies.

01:47:49 They’re they’re starting to push this, the general mass population.

01:47:52 And they realized that they were causing injuries and like, what are we going to do?

01:47:55 Well, that’s because everybody was in this position and had a shortened, a shortened

01:48:00 calf muscle.

01:48:01 And it’s like, well, the work around, let’s just put a heel on it so we don’t injure them.

01:48:06 That’s it.

01:48:07 And now because the raised heel, you got to raise the toe.

01:48:09 And then now with that, if you go stand on something and pull your inner toe in and in

01:48:15 a squat position, just reach down and do it.

01:48:17 You’ll see that you have no control over internal or next door and rotation of your, of, of

01:48:21 your leg.

01:48:22 You don’t and, or your foot and you actually have to put a support in for the arch to be

01:48:28 able to passively control those structures.

01:48:33 It’s just bandaid on top of bandaid on top of bandaid.

01:48:36 Use it, strengthen it.

01:48:37 If you want to wear some shoes cause they look good or fancy, I’m like, I have no problem.

01:48:40 I mean, I go out on a wife.

01:48:42 My wife will put on some high heels every now and again.

01:48:45 But all I’m saying is use your foot.

01:48:48 My thousand pound squat, my thousand pound deadlift, we’re done barefoot.

01:48:51 I’m not trying to sell you shoes.

01:48:53 Go do it with no shoe.

01:48:56 That’s what I’ve been promoting.

01:48:57 I did that for six years and I promoted it, but people ask me like, well, what do I do?

01:49:02 Because my gym requires shoes.

01:49:03 Okay.

01:49:04 What do I go?

01:49:06 And uh, and then I go, well, you know, you could pick up these other finger shoes or

01:49:11 whatever and they go, man, my wife won’t have sex with me if I do that.

01:49:15 And I go, I know mine either.

01:49:17 Like trust me, I’m not making this up.

01:49:20 Basically in that market markets to one segment and they’re still missing some gaps because

01:49:23 they, they still have a little bit too narrow of a toe box.

01:49:26 And if you’re lifting, you have the opportunity to really get that splay and start working

01:49:29 on this stuff better.

01:49:31 So, um, I just wanted to create a shoe.

01:49:33 These ones are odd colored cause it’s a partnership with Kabuki.

01:49:36 Normally we’ve got a black or a gray, uh, low top, high top sticks to the ground for

01:49:40 lifting so we can do that and very pliable.

01:49:43 It’s a moccasin.

01:49:45 It’s a modern day moccasin, but looks okay that you can wear it around in other areas.

01:49:49 If you, if you so choose, like, you know what the number one healthcare costs in America

01:49:53 is.

01:49:54 What’s that diabetes, uh, heart disease, cancer, low back pain.

01:50:05 Hmm.

01:50:06 Now, what do you attribute a little back pain to?

01:50:09 Well, it’s attributed to a lot of things, um, but inability to control spinal position,

01:50:13 um, which starts happening from, uh, some breathing issues.

01:50:17 Uh, it also happens from the foot.

01:50:19 Um, so there’s a lot of stuff, but everything that I do actually focus on improving this.

01:50:24 Uh, that, and it all starts with this is one thing, like this doesn’t affect breathing,

01:50:29 but, um, so it does actually affect breathing to some extent and spinal stabilization.

01:50:32 So the raised heel and toe will make you stride further, um, because of just how it operates,

01:50:39 but that overstride is a result of opening this.

01:50:43 So we opened the pelvis and diaphragm.

01:50:44 Did we talk about that and the impact that that has for controlling and spine?

01:50:47 Yeah.

01:50:48 I think we touched on that.

01:50:49 Um, but it, it’s all this stuff plays together.

01:50:52 So the gait affects that.

01:50:53 And so the shoe affects the gait and then, so it’s all connected.

01:50:57 All connected.

01:50:58 Let me be very purposeful with some conversation here though.

01:51:01 We’ve talked about periodization.

01:51:03 This was a big gap.

01:51:04 So, um, people go, yeah, well when people started running with those, they started having

01:51:08 injuries back when, uh, the finger, uh, company produced those and didn’t do the education

01:51:13 around this very simple concept.

01:51:14 You do not walk into the gym if you haven’t squatted and start squatting 225 from, from

01:51:18 max recs every week, day or every day over day.

01:51:22 And that’s what people did because they didn’t weren’t told that you need to build the capacity

01:51:27 to do this.

01:51:29 You go wear these and walk around in your office or wherever all day long, your feet

01:51:33 are going to hurt.

01:51:34 They’re going to be sore.

01:51:36 Do it for 10% of your time.

01:51:40 Do that for a month, then add some.

01:51:42 That will build the capacity to do this.

01:51:45 And then that’s going to start having the ability to strengthen, manage the foot.

01:51:48 And there’s a whole lot of other stuff.

01:51:49 I’ve got videos on things that you can do by whatever you want or just, just spend some

01:51:54 time out of them.

01:51:55 Like, that’s all that I want people to do because it is so simple and it has such a

01:52:00 profound impact.

01:52:01 Yeah, it does.

01:52:02 I, what I did, uh, I noticed when you walked out, when I walked in, I was like, Oh, Hey,

01:52:06 you’re spending some time without the last shoes on.

01:52:10 Uh, well, what I did, um, I think it’s already now two years ago and I was doing a lot of

01:52:15 running.

01:52:16 I do like a 10 mile run.

01:52:17 I would take my shoes off for the last like half mile and I run like that.

01:52:22 And that was for me really helpful to ensure that I have proper form.

01:52:27 Form that minimizes pain on the way I run.

01:52:29 I still like shoes.

01:52:31 I benefit a lot from shoes, the protection they provide, but it’s for running we’re referring

01:52:36 to, uh, especially trail running and so on.

01:52:40 And in the city when there’s glass and all those kinds of things, uh, but it’s really

01:52:44 important to have minimal sort of protection on your feet.

01:52:47 For me, at least it was to figure out the ways that my form basic movement and like

01:52:54 the positioning in the foot, the impact of the foot and everything, you know, the, the,

01:52:59 the lower leg, the entirety of the torso, really how it’s improperly positioned in

01:53:06 terms for the objective of minimizing pain and the barefoot running really helped fix

01:53:12 that for me.

01:53:13 Cause I figured out that I need to take shorter steps, more frequent, you know, all those

01:53:19 kinds of things.

01:53:20 And that really helps you figure that out.

01:53:22 Like let’s be realist about stuff, like, um, spend some time using it, strengthen it.

01:53:29 And I’ve got some great ways to do that and learn how to do that.

01:53:32 So yeah.

01:53:33 What is a good diet for strength development?

01:53:36 I’ve just to give you some context, I’ve been eating mostly meat, not for strength, mostly

01:53:41 for mental performance.

01:53:42 I just enjoy it.

01:53:44 Yes.

01:53:45 You need to have a base level of protein building blocks for tissue, right?

01:53:50 We need to have enough fats to be able to have hormones work and key processes in the

01:53:55 body.

01:53:56 We need to have, well, you don’t need to have from a performance aspect carbohydrates necessarily

01:54:00 because the other ones can convert into injury sources, but for a performance athlete, carbohydrates

01:54:06 can be very beneficial, uh, as well.

01:54:09 So, um, so I look at it as you want, you need a base level fats, you need a base level of

01:54:15 proteins and then you adjust the carbohydrate intake based on the needs.

01:54:19 I’m not anti carbohydrate by any means, um, cause a lot of people will, they look at me

01:54:25 now when they see like how lean I am and they, they jump to a conclusion, you must be keto.

01:54:29 You must be carnivore.

01:54:30 You must be whatever.

01:54:31 Like, so losing and gaining weight is simply eating less or eating more.

01:54:37 I mean it, ah, and it, we get so complicated.

01:54:41 Oh, that my fat, they’re like, what’s your fasting window?

01:54:44 If I’m, if I’m doing fasting, it’s just because it works with my, my environment.

01:54:50 Sometimes I do it.

01:54:51 Sometimes I don’t.

01:54:52 All that does is control how much calories that you take big success with keto and carnivore

01:54:57 diets.

01:54:58 A lot, uh, and, and put on weight with those, with those diets, um, you know, protein actually

01:55:05 has a thermogenic effect.

01:55:07 And so you have to have a massive amount of fats if you have a only meat diet because

01:55:11 you can literally starve to death.

01:55:13 There’s a, there’s a show where they put people out in the wilderness and this guy, the one

01:55:18 that won, one of the ones I looked on, they threw him way like up in the, uh, uh, past

01:55:22 a lot, you know, out the way out there, there was nothing, but he somehow got a caribou

01:55:26 and killed it.

01:55:27 And he still lost a pound a day for 30 days with the caribou because his fat was stolen

01:55:32 by a, uh, uh, and, and he could eat all the meat he wanted and then he almost got pulled

01:55:37 because his weight loss.

01:55:38 Right.

01:55:39 Um, but that isn’t actually a performance.

01:55:42 So those types of keto and carnivore are not performance diets.

01:55:45 So they’re not going to be as effective at supplying, uh, the energy needs for high capacity

01:55:53 training.

01:55:54 So don’t get me wrong.

01:55:55 I mean, you can be a successful, like elite athlete with a, with a vegan diet, but it’s

01:56:01 not as easy to do it with other diets.

01:56:05 So on you’re missing some base nutrients, so many nutrients and meat, I believe, uh,

01:56:11 having greens in your diet is really beneficial.

01:56:14 Lots of research, but there’s people in the other worlds that argue that they don’t need

01:56:18 them, but they help clear organs, provide micronutrients, all this sort of stuff.

01:56:22 So I eat simply a whole well rounded diet.

01:56:25 And I’ve gone from, I can go from 285 pounds squat and a ton of weight to eating less and

01:56:32 dropping all the way down to, you know, seven, 8% body fat with veins standing out everywhere

01:56:37 without a tissue on me, just with amazing, great tasting food to lose weight or be healthy

01:56:43 does not mean that you need to eat flavorless bland food.

01:56:48 So that’s the main thing I try to get across.

01:56:51 Yes.

01:56:52 Eat less to lose weight.

01:56:53 Eat more to gain weight.

01:56:54 Yep.

01:56:55 Make sure that you’ve got enough protein.

01:56:56 Make sure that you’ve got your micronutrients covered, which is going to cover by eating

01:56:59 real food.

01:57:01 Don’t go low fat, no fat.

01:57:03 If you want a performance, don’t go no carb, but if it works, any of those things.

01:57:07 So diet approach, when you look at diets, understand that they’re how aggressive they

01:57:13 are.

01:57:14 So like keto can make you lose a lot of weight.

01:57:16 Carnivore can make you lose a lot of weight.

01:57:17 A lot of that upfront is actually dropping glycogen stores.

01:57:21 So you’re actually just reducing water in your muscle and fat tissue.

01:57:25 So which is why it doesn’t, isn’t as great for a performance diet.

01:57:29 But understand that every diet also has a level of discipline and does it fit your lifestyle?

01:57:37 So I suggest people don’t find a diet.

01:57:40 You need to find a lifestyle because that’s what sustainable, I hate the word diet to

01:57:44 begin with.

01:57:46 But behaviors are sustainable and then do that and then over time the things you’ll

01:57:52 get to where you need to get.

01:57:55 Diet itself, just by the name of it is not sustainable because it is a short term thing

01:58:02 to get somewhere.

01:58:03 Yeah, I tend to try to measure it because I definitely have a love heat relationship

01:58:08 with food.

01:58:09 I tend to look back and say like by following this particular protocol, lifestyle, whatever,

01:58:18 what was the level of happiness?

01:58:19 Yes.

01:58:20 So not like weight loss or weight gain or all those kinds of things.

01:58:25 It’s the entirety of the picture, productivity, just feeling good throughout the day, socially

01:58:30 also, like interacting with people.

01:58:32 Because so much of a human connection, like I mentioned before, is over food.

01:58:37 And if you’re going to limit yourself in that regard, you’re limiting a certain fundamental

01:58:41 aspect of life.

01:58:43 A number of years ago, I did like 20 to 22 hour fasts every day.

01:58:49 And I’m like, well, this doesn’t work.

01:58:51 I can’t do business lunches and stuff like that.

01:58:53 So when I was in my fasting thing, I went to a 16 so I could have a light lunch just

01:58:57 for the social aspect of it and perform that.

01:59:01 And then that’s why the typical bodybuilding, like the eight meal a day diet has never worked

01:59:07 for me because I’ve always been a very bit like trying to fit that between meetings and

01:59:11 other stuff.

01:59:12 What that diet provides is it just you get less bloat in distention of a larger meal.

01:59:18 But at the end of the day, you get the same exact results.

01:59:20 Pick a lifestyle, live that you can have really great tasting food.

01:59:26 And that to me is the same thing.

01:59:28 And this is why I’m like really hitting this point, because also with the dieting and like

01:59:32 the approach like, oh, I’m going to do this and people pick these chicken and broccoli

01:59:37 recipes and guess what?

01:59:39 You’re going to break.

01:59:40 If you do not, if you do not enjoy it, you will break.

01:59:46 So it is a very important point.

01:59:50 Well, I also slightly push back or maybe to elaborate, if you don’t enjoy moderation,

01:59:59 for me particularly, I have trouble moderating certain things, most foods, I would say.

02:00:05 So my source of happiness comes with foods, even if they’re bland, the ones that can enjoy,

02:00:12 but enjoy moderation.

02:00:13 So there’s, I mean, I enjoy every piece of food.

02:00:16 So it’s like, it’s if you can enjoy the full lifestyle, it’s not just the particular experience,

02:00:23 but like the full journey.

02:00:26 Does it fit your lifestyle?

02:00:29 So let me ask about a complicated topic that’s sometimes a bit controversial, which is steroids

02:00:37 and maybe TRT, testosterone replacement therapy.

02:00:42 What role does that play in strength training?

02:00:44 All right.

02:00:45 We’re going to go there.

02:00:47 Let’s go there.

02:00:48 Yeah.

02:00:49 But it’s an important discussion to have.

02:00:52 I think that it’s something that I can be more transparent on.

02:00:58 In my past, I wasn’t able to do to the career that I had.

02:01:01 So just like covering that stuff in a, you know, one of the, on a public forum when you’re

02:01:09 highly looked at being an executive for recruiting and other stuff, like it was an area I had

02:01:14 to just kind of pass on, right?

02:01:18 Now I’ve used steroids.

02:01:21 I’ve used them since I was 33 and I basically just use TRT now after my big squat.

02:01:30 So for 10 years I used them and there’s some interesting components to this.

02:01:38 So one is just the gray area of what we call performance enhancing supplements.

02:01:44 So performance was a PEDs that the line of what defines a PED is ever shifting and it’s

02:01:55 shifting based on society norms, cultural norms, government body agencies, all these

02:02:00 sorts of stuff.

02:02:01 So I’m not making excuses here.

02:02:03 So I just want to elaborate before I actually start digging into the details here because

02:02:08 performance enhancing, I could take sodium bicarbonate and enhance my ability to perform

02:02:15 deadlifts for reps.

02:02:17 Guess what?

02:02:18 I did that for my Guinness world record for deadlifts in a minute.

02:02:20 Okay.

02:02:21 People do it for rowing or other, they use a high capacity type stuff.

02:02:27 It is performance enhancing.

02:02:28 It is a chemical, it is baking soda, all right?

02:02:35 They’re not able to make it illegal because everybody eats bread, well, not everyone.

02:02:40 And so it’s a little hard to test for no matter what you do at any level.

02:02:45 So that’s an extreme example, but other examples, you’re drinking an energy drink in that cup

02:02:51 there a little while ago and in America you can get an energy drink with 240 milligrams

02:02:56 of caffeine in it.

02:02:57 In Canada, that’s too dangerous.

02:03:00 You can only get 140, but you can go buy a ephedra and ephedra is illegal in America.

02:03:07 And so these things bounce back and forth all the time.

02:03:10 I could take Yohimbi and in Europe or Australia, it is a drug and classified and America, it

02:03:20 is not.

02:03:21 It’s an herbal root in a lot, I actually have one of my supplements except for the overseas

02:03:26 version.

02:03:27 Anyway, the point I’m getting is no matter what you do at some point, by someone’s standards,

02:03:34 you are cheating.

02:03:37 And because it is, you’re taking something that, but you could work around these things

02:03:44 with nutritional ways or other ways versus taking a chemical strip and there’s whole

02:03:48 lots of ways to do this, but it’s like, oh no, it’s steroids, it’s not, it’s injectable,

02:03:52 it’s not.

02:03:53 So somewhere there’s a culture or a person that will say you’re cheating no matter what.

02:03:57 So it’s a self defined, you need to define it for yourself unless you’re competing in

02:04:01 an organization that has testing, then it’s a straight ethical thing and it’s either right

02:04:07 or wrong in my opinion.

02:04:10 That’s kind of the overall dilemma of it is if you want to see what you’re totally capable

02:04:16 of, you have to decide yourself what’s okay or not to that level.

02:04:24 There is no body that can say something yes or no.

02:04:29 When there’s an event like the Olympics, maybe then you have a standard that you’re all trying

02:04:34 to adhere to and then it makes sense to keep a certain, like to be within, there’s an ethical

02:04:40 imperative.

02:04:41 So yeah, I’m not talking about that, I’m agreeing to compete in this by these rules.

02:04:46 Yeah, but when you’re trying to maximize your own performance, whatever that journey is,

02:04:51 whatever that goal is, that’s a different story and it’s not easy to figure that out.

02:04:57 You’re just like dancing around the subject, whatever.

02:05:00 Well guess what, I’ve got a prescription for growth hormone and testosterone.

02:05:06 It’s legal for me to take and you know what?

02:05:08 A lot of the people that are in front of the camera in the media, politicians and news

02:05:14 people and the people that are there saying the no drug stuff, they’re going to anti aging

02:05:19 clinics to look better and they have a prescription for growth hormone and testosterone themselves.

02:05:26 But in their eyes, it’s okay.

02:05:28 It is a prescription from their doctor because they have the money to do it.

02:05:34 So it’s legal and it’s fine.

02:05:37 If I is interesting in Oregon, anybody and I don’t know what other states over the age

02:05:44 of 16 can without parents permission by the way, walk into a gender clinic and as a female

02:05:51 and get a prescription for testosterone.

02:05:54 But as an athlete, if I’ve got low testosterone, I am so flow, I’ve got depression, I can’t

02:06:02 have sex with my wife.

02:06:04 It’s affecting my quality of life.

02:06:05 I will have to fight tooth and nail to get testosterone just as a prescription and then

02:06:11 I will get kicked out of my organization for competing.

02:06:15 So you understand how gray this stuff gets.

02:06:18 Do you think the stigma on testosterone is the reason we’re not having like a healthy

02:06:23 conversation about when it’s proper?

02:06:26 Like what are the proper uses of testosterone in an athlete’s life and just the regular

02:06:30 human life?

02:06:32 Yeah, absolutely.

02:06:34 And it’s just, it’s like anything.

02:06:35 It’s like I said, it is lines that we pick and draw.

02:06:38 Anytime you put that out there, people are going to have different opinions where those

02:06:42 lines are.

02:06:43 So now when it comes to strength, here’s an interesting thing.

02:06:46 In powerlifting, there’s tested federations and non tested federations.

02:06:50 So we can literally look at the statistical data and actually find out what do steroids

02:06:55 do.

02:06:56 And so it’s pretty clear that steroids provide about a 10% increase in strength on average

02:07:03 over not.

02:07:04 Now that does take out the fact that steroids will put you in, allow you to put on more

02:07:09 mass so you’ll go up a weight class a lot of times.

02:07:12 So as a whole, you could definitely lift more probably than the 10% over time, right?

02:07:19 And then we think about steroids as the ability to just put on muscle.

02:07:23 And here’s where things get a little interesting, even with people that use steroids is not

02:07:27 understanding the neurological impacts that steroids have.

02:07:31 Because you could take some steroids right now and be stronger in 10 minutes.

02:07:36 That’s clearly not done anything, you know, from a physiology standpoint to make you stronger.

02:07:42 But we have a tapped in neurologically to to elicit those games.

02:07:46 And there’s a whole lot that happens neurologically.

02:07:49 Like how much science is there in terms of all the different ways you could take steroids,

02:07:56 which kinds of steroids, the timing, the dose, the all of those things to develop the neurological,

02:08:03 the physical, the skeletal, like all the, you know, you’ve talked with such depth about

02:08:08 the science of strength building in terms of form, in terms of the equipment that you

02:08:16 use.

02:08:17 It seems like a component, you know, the use of steroids should be an equal level of scientific

02:08:24 rigor when applying them.

02:08:26 It is.

02:08:27 Now, the research is harder to get because of what it is.

02:08:32 But there is a lot of research that was done when they were legal.

02:08:36 So they were legal up in through the through, I think, the mid 80s.

02:08:40 And so a lot of the classical high, high benefit to low risk steroids were studied.

02:08:48 And then since then, there’s a lot of like designer steroids or new steroids that have

02:08:52 come up that don’t have a lot of research around safety and risk and things of that

02:08:58 nature.

02:08:59 And we can’t do that because it’s, you know, because of the legality around these things.

02:09:04 But some of the stuff on the neurological function is really just understanding how

02:09:09 that chemical structure works and what it’s doing to the neurotransmitters, what it’s

02:09:15 doing.

02:09:17 And so some of it is is really talking to people that have experience with it.

02:09:23 And the other is understanding those structures and what they do.

02:09:27 The neurological component, I think, is more interesting than than most, because the most

02:09:33 steroids act through increasing muscle protein synthesis.

02:09:37 That’s how you add more muscle is they have an anti catabolic effect and they have a muscle

02:09:42 protein synthesis enhancing effect.

02:09:45 So it reduces the amount of muscle that you waste and increases the amount of muscle that

02:09:49 you put on.

02:09:51 But the neurological component is is tremendously valuable for what it can do for your training

02:09:59 workout.

02:10:00 Like if I handle more load over time, I’m going to make more progress.

02:10:04 If I can actually just stimulate more neurological effects for a specific event, it’s going to

02:10:09 have an impact.

02:10:10 Right.

02:10:11 But there’s other ways that you can tap into this, too.

02:10:14 Things that you can tap into mentally with great practice, with meditation and other

02:10:18 stuff that will have the same effect.

02:10:21 People probably think I’m over speaking, especially steroid users that are listening to this.

02:10:25 Well, at least I’m talking out my ass, but I’m not.

02:10:29 Because I I have experience with this stuff on both ends.

02:10:34 And some of those areas, a lot of people don’t have the experience with that.

02:10:39 What I’ve kind of heard from people is the confidence that comes with steroids.

02:10:44 It feels like not to call it placebo, but it seems like the psychological benefits of

02:10:50 steroids is huge and that you feel like there’s a confidence that seems to be coupled with

02:10:57 the actual biological and chemical effects.

02:11:00 I have actually a neurological condition.

02:11:03 So I actually don’t feel a lot of that stuff that people because there are certain steroids

02:11:06 that like people like you’re like very extreme ones, like that would make somebody bite someone’s

02:11:14 ear off in a fight, for example, almost like aggression that and they literally do nothing.

02:11:21 I’m like always just chillin and I don’t like that effect.

02:11:26 But but neurologically, they’re still having those effects, but I don’t get those feels

02:11:31 that other people have from those.

02:11:34 But yes, there’s that immediate boost in aggression and a confidence and stuff that come with

02:11:39 a lot of those ones that deal on the neurological overall as good sense of well being, just

02:11:44 like from being on testosterone, like it’s going to affect your mood.

02:11:49 And it’s interesting.

02:11:50 So testosterone replacement therapy, if we walk down that path now and kind of switch

02:11:53 gears, you know, we find that men today have declining testosterone over what has historically

02:12:02 been in the past.

02:12:03 So right now, I think a thirty five year old testosterone is shown to be about half what

02:12:08 it was just 50 years ago.

02:12:12 So I don’t know if we could argue the point.

02:12:15 We don’t really have the science to validate any of it, but it could be society as far

02:12:21 as the impact that it’s having on the mental health for men.

02:12:26 It could be the the estrogens floating around in the water from all the chemicals and birth

02:12:31 control and all this sort of stuff could be a lot of things.

02:12:36 But it is a fact that average testosterone is significantly lower and that is going to

02:12:42 end up affecting life, quality of life, as well as your longevity, because it will affect

02:12:47 those things.

02:12:48 But on the other end, steroids and TRT, particularly steroids, come with a lot of negative health

02:12:53 benefits, not benefits, a lot of negative health ramifications.

02:12:58 And so, you know, if I knew what I know now, I don’t know that I would have gone that path.

02:13:02 I didn’t.

02:13:03 I didn’t till I was thirty three, which is kind of an outlier for a strength athlete.

02:13:07 I was I was a four times body weight deadlifter, eight hundred plus pounds at one ninety eight.

02:13:13 And it’s pretty dang strong before I went down that path.

02:13:18 And that’s because I wanted to see what I was capable of.

02:13:21 But I was reaching a point that it was either I need to do that or not.

02:13:24 My testosterone, my natural testosterone levels were actually I think below 300 is actually

02:13:30 the threshold.

02:13:31 So I was being told to go on TRT for the last couple of years, probably just because I was

02:13:35 pushing so hard and the stress level was driving my test down.

02:13:38 So it was self imposed more than likely.

02:13:41 But I put it off because I wanted to set all the drug free records and I set the ones that

02:13:46 I wanted.

02:13:47 And then it was thirty three.

02:13:48 I’m, you know, entering the age category and I’m like, I’m going to go on TRT.

02:13:52 I did not feel like I should be with TRT personally.

02:13:55 My ethical standard was I shouldn’t be competing in tested events anymore.

02:14:00 There are federations that will allow you with your you show up with your script and

02:14:04 you do your test and you’re below a certain level, but you’re still on.

02:14:08 But for me, I’m like, that’s not you.

02:14:09 So I’m like, I may as well at this point use steroids.

02:14:15 But since then, you know, understanding all those ramifications, you know, I might not

02:14:19 have gone down that route quite so fast and easily.

02:14:24 But I continued because I also have a lot of resources that other people don’t and being

02:14:29 able to assess and understand and put things in place to mitigate that.

02:14:32 So you need to be.

02:14:33 And the other thing is, once you go on, it’s literally a decision for life.

02:14:39 Not just but realistically is because your your quality of life, your feeling is going

02:14:45 to be enhanced quite a bit and you’re not going to want to go back.

02:14:49 And if you go back, it’s going to be less than it was before.

02:14:53 That’s how the endocrine system works.

02:14:54 There are ways to try to recover and bring that up, but it might be a while.

02:14:58 And if you’ve been on for a while, it definitely is not an option.

02:15:02 So those are big things that people need to understand that you’re going to have some

02:15:06 things in there.

02:15:07 And even TRT has some potential, especially at higher levels, that it’s going to, you

02:15:15 know, increase the risk for prostate cancer.

02:15:18 It’s going to potentially cause some hypertrophy of the left ventricle of the heart and some

02:15:24 potential plaque buildup of some of those key arteries around there that’s going to

02:15:27 have an impact on your cardiovascular health.

02:15:30 There’s things that you can do again, but everything is like the shoe story, right?

02:15:35 Where I’m anti anti shoe, but I’m going, well, we could put band aids on this.

02:15:40 So it’s…

02:15:41 But there’s a quality of life that comes with it, the increase in quality of life.

02:15:45 And if you do it correctly, I think for me, for me, I definitely would not live without

02:15:50 TRT, even with knowing what I know now.

02:15:53 It this age and the quality of life and being able to be there, have the energy, the recovery.

02:16:00 That’s a big thing where all this, though, I talked about muscle protein synthesis and

02:16:04 anti catabolism as being big drivers.

02:16:07 But recovery is the other big aspect that they that they offer probably as a result

02:16:12 of those, but that’s going to those are going to be the big enhancement.

02:16:17 So just doing steroids, steroids is going to increase all the other stuff that you do.

02:16:23 So if you if you have good training, if good diet, good quality of sleep, like all this

02:16:28 other stuff, then you can take advantage of that.

02:16:31 But you could choose steroids and nobody would know.

02:16:35 And honestly, you go down to 24 hour fitness and you’ll see a bunch of, you know, late,

02:16:39 you know, 19 to 21 year old kids that are all kind of red and one hundred and fifty

02:16:43 pounds that look like that don’t look like anything.

02:16:46 And they’re a bunch of them will be using steroids because they’re not like.

02:16:52 So it’s it’s not the it’s not going to make a champion, like you said, it’s not going

02:16:56 to at most.

02:16:58 Guess what?

02:16:59 I was already at an elite level.

02:17:00 I was one of the best in the world before I started using it doesn’t it doesn’t do that.

02:17:05 It does a 10 percent increase at best.

02:17:08 And that’s proven in the statistics, which is interesting because most people don’t know

02:17:11 this.

02:17:12 Like it the data is right there.

02:17:15 Yeah.

02:17:16 Yeah.

02:17:17 And that’s why I’m often saddened by maybe the negative view of somebody like Lance Armstrong,

02:17:27 who is one of the greatest athletes in history and everybody else that he was competing against.

02:17:33 I’m sorry.

02:17:34 Yeah.

02:17:35 I hate to blow anybody’s bubble.

02:17:36 But regardless, if I told you my ethical pieces with saying that you’re going to be at something

02:17:41 at an elite level.

02:17:44 You look at most a lot of those big figures out there.

02:17:49 When their income in your life relies on it, yeah, you’re going to push those limits.

02:17:53 So maybe maybe my ethical would change if if if I was in that position, too, because

02:17:58 here’s the thing where I believe like someone is.

02:18:02 I think people should avoid steroids.

02:18:05 TRT, probably something worth taking a look at what your levels are when you’re in the

02:18:10 thirty five to forty five range and see what decision you decide to make from there.

02:18:14 And that’s a decision that you make for the rest of your life.

02:18:16 The only times that you should be taking a look at steroids is if it’s it’s funding your

02:18:21 life.

02:18:22 It’s creating that it is your job and it’s doing like and honestly, it was for me.

02:18:28 I so was it the only thing?

02:18:30 No, no.

02:18:31 If you want to get into neurology, it’s neurotransmitters and alcohol is really interesting discussion

02:18:38 on performance enhancement.

02:18:39 So when I lift heavy and so I always promote it, like not more than a drink or two, like

02:18:45 once or twice a month is what all I’m talking about when I’m what I’m saying.

02:18:48 So what’s the timing of the drink?

02:18:50 Are we talking about three to five minutes before?

02:18:53 Yes.

02:18:54 And we’re talking about beer.

02:18:56 It doesn’t matter the the source.

02:18:58 So I shots are the easiest.

02:19:01 You want something that is not going to have some sort of regurgitory effect or bloating

02:19:05 effect or anything like that, but you want to have the quick hit of energy.

02:19:09 So it’s a preferential energy source moves above ketones, carbs, everything at seven

02:19:14 calories per gram.

02:19:15 But then there’s some really interesting things that happen, spikes blood pressure, which

02:19:19 is going to make weights feel lighter.

02:19:21 So when you’re in your early 20s and you’re trying to hit up, you know, some attractive

02:19:26 person at the bar, you’re with your buddies and you’re like, you know, and you got second

02:19:30 guess.

02:19:31 Oh, should I?

02:19:32 Should I?

02:19:33 And they go, have a shot of liquid courage and you have one.

02:19:36 And all of a sudden the second thoughts, the second guessing all that drops away.

02:19:41 Like you’re focused in the moment and you walk over and you actually perform a little

02:19:46 better like conversation wise than you normally would.

02:19:48 Now if you have five or six and then go over, you’re gonna make a fool of yourself.

02:19:51 So it’s all about timing and amount.

02:19:52 But there is a reason that that happens.

02:19:54 So anyway, I’m known for promoting this whiskey and deadlift concept.

02:19:58 I love this.

02:19:59 But it works.

02:20:00 It’s like the Eastern block.

02:20:01 That’s where it came.

02:20:02 That’s where I stole it from.

02:20:03 Because I was watching all these Russian lifters would have a shot of vodka or something before

02:20:08 they go lift.

02:20:09 And I’m like, there’s something here.

02:20:11 So I started experimenting with it and I’m like, that works.

02:20:14 And then I started researching.

02:20:16 Nobody talks about this stuff.

02:20:17 So it takes a while to start piecing together all the stuff that actually happens to make

02:20:21 that happen.

02:20:22 But it moves away the things that you’re going to, the concerns about the ramifications in

02:20:28 the future and the other stuff.

02:20:29 So the, um, but brings you into the moment and then the dopamine hit and the other, and

02:20:34 then it enhances whatever mood that you’re in.

02:20:37 But all of a sudden you get in the state much easier.

02:20:45 And so it’s really, really interesting, but it’s very, it’s a very small amount needed

02:20:49 and very time sensitive, but it can be so much more powerful than like drugs people

02:20:55 use for this stuff.

02:20:57 It ties really together with meditative state and other pieces to, to, to get you into that

02:21:01 flow state, those thoughts about failure, what if, what, like all that you, you get

02:21:07 into that zone, that moment, that time anyway.

02:21:13 So interesting.

02:21:14 An alcoholic is promoting out, you know, but there’s an important point here, which not

02:21:18 often talked about.

02:21:19 I think it is fascinating that because you can get into so much trouble with alcohol

02:21:24 when used in excess, people don’t often talk about the, the positive aspects of alcohol,

02:21:29 even in your college years.

02:21:34 It had a, it had a lasting effect on who I am as a person.

02:21:37 I don’t think people give enough credit to the positive aspect.

02:21:41 See, you could have accomplished a lot of those same things with a little more moderation,

02:21:45 which I think people should talk about more, which is like the way to open up a personality,

02:21:50 like the flowering of the full character and the weirdness and the, the, the, like the

02:21:56 beauty of who you are as a human being could be opened up with alcohol.

02:22:00 And that’s really interesting to think about.

02:22:01 You should try some podcasts with a, with a shot and, and these, I do this sometimes

02:22:10 with myself and guests and it will change the conversation, lubricates the conversation.

02:22:15 Definitely not the excess and which is what I learned because I went all the way in because

02:22:20 I do everything at extremes.

02:22:22 So it was a really hard lesson that took me a lot of time to unwind, but it is interesting

02:22:28 and people don’t discuss those things because it’s, it’s either this or this.

02:22:33 You’re one of the greatest strength athletes of all time.

02:22:37 So it’s worthwhile to consider how you optimize the, the feats of strength that you reach

02:22:43 for with things like steroids.

02:22:47 It makes perfect sense and I think that was a, from my perspective, I think it was probably

02:22:52 the right decision.

02:22:53 You’ve achieved something incredible that inspires a huge number of people.

02:22:58 That’s it.

02:22:59 And you’ve shown to yourself and to the world, but what the human body can accomplish.

02:23:03 Yep.

02:23:04 That’s incredible.

02:23:05 And no matter if I push to a less weight and if I disclosed everything that I did and

02:23:10 I didn’t, when I wasn’t using steroids, in my opinion, if we went through everything,

02:23:15 there would people that would say, you’re using performance enhancing, no matter what,

02:23:18 like it is, it’s straight up.

02:23:20 So you just need to be okay with it yourself.

02:23:22 And so I had to make the call, I want to see what the true potential is of every, let’s

02:23:27 throw everything out the window that I feel unless I feel it’s a risk from a, from a health

02:23:32 standpoint that I’m not willing to take on.

02:23:36 And because that’s, how do I like, it’s just picking and choosing and it’s just picking

02:23:41 and choosing.

02:23:42 I here’s what I want to know.

02:23:43 This is what I want to be able to try to achieve.

02:23:45 And so, yeah, yeah, that’s what I did.

02:23:48 And what you did is incredible.

02:23:50 Like it’s, it’s just awe inspiring.

02:23:52 And what Lance Armstrong did was incredible.

02:23:54 Yeah.

02:23:55 And that, and that, and that aged me up.

02:23:57 And what’s funny is the people that bash them are like on the media or politicians or maybe

02:24:01 some actors and guess what?

02:24:03 A ton of them are doing the same thing.

02:24:06 It’s hypocrisy at its finest.

02:24:08 Trust me.

02:24:09 But how many, how many of those figures you’re watching in movies that love to talk, you

02:24:13 know, be, you know, be political and do this and the news and all this, I’m telling you

02:24:18 they’re, they’re anti aging clinics, like all over California and everywhere else.

02:24:26 Who do you think is, keeps them in business?

02:24:28 It’s not the competitive lifter.

02:24:29 I’ll tell you that.

02:24:30 And they’re using peptides and also, and SARMs and all sorts of like.

02:24:38 You’re speaking to the hypocrisy.

02:24:39 I also want to speak to the fact, you know, somebody who’s a friend of mine, David Goggins.

02:24:44 I don’t know if you know what that is.

02:24:45 Yeah.

02:24:46 Ultra marathon runner, Navy seal.

02:24:48 He gets.

02:24:49 Pretty incredible person.

02:24:50 Yeah.

02:24:51 Incredible human being.

02:24:52 And he gets criticism like, you know, what you’re doing is, is bad for the body.

02:24:56 You know, you’re, you’re pushing yourself too far.

02:25:00 I find that the people that criticize are often people that haven’t truly pushed themselves

02:25:07 to the limit.

02:25:08 They haven’t actually worked hard in their life.

02:25:11 When you work hard, you realize how incredible it is that a human being can dedicate themselves

02:25:18 so fully to an effort the way you did, the way David Goggins does the way, the way the

02:25:25 greatest athletes do.

02:25:27 And there’s nothing that should be said beyond just sitting back in awe that humans can achieve

02:25:33 that.

02:25:34 That inspires me to do the best, whatever the hell I do, to be the best version of that.

02:25:40 There’s something about like athletic feats, especially like strength that just inspire

02:25:47 us to do the best, to be the best version of ourselves.

02:25:51 I don’t know.

02:25:52 That’s the only thing you should be saying as opposed to criticizing some little detail

02:25:58 of this and that.

02:26:00 It’s just awe inspiring that you push yourself to anybody that is at that level.

02:26:05 And this is funny, like in competitive sports, like you go online and people, it’s just bash,

02:26:09 bash, bash, bash, bash, bash, bash.

02:26:10 You go talk to anybody, anybody, anybody that’s a high level athlete within that field.

02:26:16 And nobody has a single bad thing to say about each other.

02:26:20 But all this chitter chatter down there, I mean, I know exactly what you’re saying.

02:26:25 So if you, I would say, cause I have love for all those folks, especially when you’re

02:26:30 younger, you have a little bit of that desire to criticize others.

02:26:36 I think that should be channeled in improving your own life.

02:26:40 Anytime that you feel that way, that is when you need to turn inward and it’s hard to do,

02:26:46 but there is a reason that you have those emotions around someone else and what they’re

02:26:53 doing that you have an opportunity to look at yourself and know why you feel that way.

02:27:00 And that, guess what?

02:27:01 That’s going to be the hard thing to do.

02:27:02 That’s going to be the thing.

02:27:03 Again, that’s stirring you a little bit because it’s so much easier to sit there and, or talk

02:27:09 to your confidant or whatever instead of go, why does that bother me?

02:27:14 Why does what that person doing or what that person’s achieving bother me?

02:27:19 It’s like a difficult question that I often ask others, whether it’s better to work hard

02:27:29 or work smart.

02:27:31 I like to ask that question because it helps me get a sense of the human being.

02:27:36 And I think I, let me just say like, I often, I often like people that answer that would

02:27:45 work hard.

02:27:49 Even though the quote unquote right answer is work smart, meaning like finding the optimal

02:27:56 efficient way to achieve a certain goal, I find that people that answer work smart don’t

02:28:03 actually find the optimal efficient way to achieve a goal.

02:28:08 It seems like the people that at least certainly early in life strive to work their ass off,

02:28:15 even that means doing the inefficient, the dumb thing, just to learn the mistake.

02:28:21 The spirit behind the human spirit behind the person that says, or a card is the one

02:28:27 I connect with, but I’m torn, especially in the, in the war culture, in the tech sector

02:28:31 where people answer work smart, what would you, what would you say about that tension?

02:28:38 This definitely encompasses like, I’m the intellectual and I’m the meathead.

02:28:44 I’m the work around the clock and go fix the processes and make it so much better type

02:28:51 person.

02:28:52 Right.

02:28:53 That’s, that’s, that’s me in a whole, that’s everything.

02:28:54 That’s my life story.

02:28:55 Right.

02:28:56 Busting your ass to find the easiest way possible to both.

02:29:00 So like I will, I will build a custom hydraulic cart that will lift my plates up to the height

02:29:11 of my, my squat.

02:29:14 So that I can minimize a roll it over next to it and then minimize the effort of it going

02:29:18 on and off to be able to lift the most amount of weight as possible so, so that I can save

02:29:26 the energy from here, from lifting those up and the fatigue of my back being in bad position.

02:29:31 So I can nearly kill myself over here.

02:29:35 Right.

02:29:36 I, my wife, anybody will say, I’m a workaholic.

02:29:42 And the first thing that I would do when it would be doing a company, a company turnaround,

02:29:47 they’d hire me, come in and I would be taking over.

02:29:49 So for someone that wasn’t successful, but it was usually hardly ever for lack of want

02:29:54 or trying.

02:29:55 So a lot of times they knew they were unsuccessful and they were running around working six,

02:30:00 seven days a week, 12 hour days doing so much and it’d be like, well, you need to do this.

02:30:05 And they train me on like all the reports and this and all the things and like, good

02:30:09 luck, good luck.

02:30:11 I couldn’t do it.

02:30:12 And the first thing I would do is nothing.

02:30:17 I would do nothing because then I would find what actually keeps coming back, the things

02:30:27 that I need to do and how much of it was filling the space.

02:30:31 Because so much of human nature when you’re failing is to make yourself feel like you’re

02:30:37 accomplishing thing.

02:30:38 This is when things go on your list, on your checklist and you start like rolling up.

02:30:44 So you’re running around just getting shit done.

02:30:47 Yeah.

02:30:48 Being busy.

02:30:49 Right.

02:30:50 And so, but at the same time, like find somewhere in my career, something I’ve done where I

02:30:57 haven’t outworked everybody, just so much on distilling things down to what’s important.

02:31:04 And you’ve got to make time to sit back and assess and think and be introspective.

02:31:14 You have to make time for this because if not, you’re going to waste so much time sitting

02:31:20 there walking sideways when all you got to do is move just one step in front of the other

02:31:28 each day.

02:31:29 Just one.

02:31:30 And I say, because it’s going to add up, but you could spend six months knocking shit out,

02:31:38 doing your routine, busting your ass and not take that one step.

02:31:44 So you’ve got to distill stuff down.

02:31:46 You’ve got to really understand like what’s important to you in life and where you’re

02:31:50 going.

02:31:51 And, uh, when you’re looking at anything in your life, the first thing that you need to

02:31:55 do is figure out, do I need to do it and just quit doing it, just quit doing things in your

02:32:02 life.

02:32:03 And you’ll see that a lot of stuff that you think has to be done, doesn’t have to be done.

02:32:11 You’d be surprised.

02:32:14 And then from there, this is the tech.

02:32:15 Okay.

02:32:16 And then of that, what can I, what can I automate?

02:32:19 What can I not have to do in a repeated fashion?

02:32:23 And then the last one, yeah, wherever possible, if it’s not something that I’m adding tremendous

02:32:28 value to, like my uniqueness, people are like, oh, you must like do the auto work on your

02:32:32 vehicles cause you love working.

02:32:34 I’m like, fuck that.

02:32:35 I don’t.

02:32:36 And they’re like, what?

02:32:37 That doesn’t make any sense.

02:32:38 And I’m like, no, I love creating things, but I don’t want to do that stuff.

02:32:44 So you could use delegating if you’re a manager position, but it’s outsourcing, whatever it

02:32:50 is.

02:32:51 But there are also so many things this, and this, this ties back to your point, uh, around

02:32:56 just doing it.

02:32:58 There’s a point to like experiencing all levels to really understand things.

02:33:03 You need to spend time at the same time doing all those things.

02:33:07 Cause there could be good, huge, massive gaps in there that you’re not aware of that are

02:33:13 key for you or key to be having done different or so on.

02:33:17 So um, like in my company days, I was one of the few executives that came in that could

02:33:24 do anything on the floor from code to machine, run away, the mill weld, do all step into

02:33:31 engineering, like, and, and that added tremendous value to me to having had spent time being

02:33:40 a doer and not enough people want to be, you’ve got to just go do shit.

02:33:45 You need to spend time in your life chopping wood, you need to have experience trying and

02:33:52 doing all these things that you would never like my skillset is massive because I want

02:33:58 to know, like you need to have those touch points.

02:34:01 My job, my title is chief visionary, but I’ve spent time doing everything.

02:34:12 It’s not about just like creating this amazing strategy or vision.

02:34:16 And I’m just going to be there in this person that directs and like, like you can’t be effective.

02:34:21 You cannot connect the dots unless you’ve been in the moment with everything.

02:34:27 Yeah.

02:34:28 Low level stuff.

02:34:29 Sometimes it’s doing stupid shit that you’re not uniquely qualified to do that anybody

02:34:34 could do, but you did it anyway.

02:34:36 Just the training environment.

02:34:38 People hit me up at a, at a, at a school or wherever like, Hey, how do I get into, I want

02:34:42 to grow my, grow my brand online.

02:34:45 I want to do this.

02:34:46 Like, where do I, where do I start?

02:34:47 And I’m like, go get a job at planet fitness or 24 hour fitness.

02:34:52 They’re like, but I want to, you know, where, how do I get, you know, recognized and write

02:34:56 articles and be an online coach.

02:34:57 I’m like, you need to go spend a few years one on one training people to learn like the

02:35:05 interaction, how people respond, there’s base levels you have to do.

02:35:09 You’ve got to go work your way up from the ground.

02:35:13 Yeah.

02:35:14 I truly believe it.

02:35:15 Well, I think that’s the hard work piece that I’m speaking to that I like it when people

02:35:20 have been humbled by the hardness of life, like how difficult it is to do stuff.

02:35:26 And it does, I went and got my MBA, I went to MIT.

02:35:30 I don’t need to do that stuff.

02:35:31 I’m above that.

02:35:32 Yeah.

02:35:33 Yeah.

02:35:34 And since you’ve been humbled by doing those things, I feel like you can truly explore

02:35:40 the optimization that you’re talking to, finding the ways where you’re uniquely capable to

02:35:46 add value to the world.

02:35:48 And then, and then again, work your ass off to be the best in the world at that thing.

02:35:53 Yes.

02:35:54 So it’s always,

02:35:55 But then don’t waste your time on shit that’s not aligned.

02:35:57 Yeah.

02:35:58 That’s the only, so that’s, I guess there’s a lot of context I put around that, but.

02:36:02 Yeah, that was like a long answer to a, a long, beautiful answer to an unanswerable

02:36:09 question.

02:36:10 Do you have advice outside of all this discussion to young people today about career, about

02:36:15 life?

02:36:16 Since you’ve done so many things, you’ve overcome a lot of things.

02:36:20 Think high school, college student, thinking about what to do in their life.

02:36:24 Do you have advice for those guys and girls?

02:36:28 Yeah.

02:36:29 Yeah.

02:36:30 First is you don’t have it figured out, so don’t worry.

02:36:34 Just jump in.

02:36:35 Yeah.

02:36:36 Yeah.

02:36:37 We talked, you know, a lot about understanding your values and aligning all that stuff, but

02:36:43 you got to have a base level of start exploring and learning and just spending the time doing

02:36:49 like pick something, let me elaborate a little bit.

02:36:54 No, you know what?

02:36:55 A lot of people struggle with that aspect now because the choice, there’s so much choice

02:36:58 it’s difficult to pick something, but I think it does blow down to you should pick something

02:37:03 and don’t worry about it.

02:37:04 And then, but within that you can start discovering the things that are there for you.

02:37:10 Like I, I talked about, I made this huge shift, I threw away whole life, but I don’t regret

02:37:17 anything about that.

02:37:19 I wouldn’t be where I was if I didn’t walk through and learn those things.

02:37:23 And in fact, in the course of that, I learned just how much that inspiring people and helping

02:37:30 them realize the potential far beyond what they thought was capable.

02:37:35 And guess what?

02:37:36 That was leadership 101 in managing people base level, floor level, right?

02:37:42 And I got a lot out that was perfectly aligned with what, and that’s what I realized.

02:37:46 It didn’t matter what industry I was in or any of those other things, but I was able,

02:37:54 you can see so many things, there’s so many paths that you can go down to help you realize

02:37:59 what those things are.

02:38:01 And you’re going to be able to find a lot of those nuggets and develop those.

02:38:06 Do you think that I could have just gone to school and got out and started a globally

02:38:14 recognized brand within a few years without having been schooled in business while getting

02:38:21 paid for it by others for years?

02:38:24 And in fact, that entire time I knew that that’s what I wanted to do, but I didn’t go

02:38:29 out on it.

02:38:30 I mentored some of my friends along the same path to go, no, they’re like, I’m ready.

02:38:35 I’m ready to go do this.

02:38:36 And I’m like, no, now you need to go get a job.

02:38:39 Yeah, you know, engineering management, design, all that stuff.

02:38:42 Go get a job as a manager now.

02:38:44 Like, oh, that’s a step down.

02:38:45 I can’t do that.

02:38:46 I’m like, go try it.

02:38:47 A couple of years later, oh my God, that was such a good move.

02:38:49 I didn’t know what I didn’t know.

02:38:50 And now they’re an executive for freaking a fortune 500 company.

02:38:54 And the same thing, like I sat there knowing that I was getting a free education.

02:39:00 Don’t stress yourself out as my, that’s my advice.

02:39:03 Don’t stress yourself out that you’ve got to have this perfect thing because this process

02:39:08 of understanding your values and the introspect, that takes time.

02:39:12 You can get a job where you’re getting paid to learn.

02:39:16 Exactly.

02:39:17 That’s a good deal before you launch on your own.

02:39:21 You mentioned going back to darkness.

02:39:24 I’m Russian, so I like going back to darkness.

02:39:27 You suffer from depression.

02:39:29 You consider suicide.

02:39:31 Do you ponder your own death these days?

02:39:33 Do you think about your mortality?

02:39:35 Are you afraid of death?

02:39:37 I definitely think about mortality.

02:39:42 And am I afraid of my own death?

02:39:44 It depends on the moment.

02:39:46 If I’m in the middle of a project, I definitely want to finish that project, man.

02:39:52 But I don’t fear it so much.

02:39:57 I fear leaving my kids or my wife and not being able to be there for them.

02:40:09 That bothers me.

02:40:10 Outside of that, I know that I put everything into the life that I’ve lived.

02:40:18 Like you said, there’s always more, but I’ve lived hard.

02:40:24 I’ve loved hard.

02:40:28 Every moment in my life, I’ve made connections and impacted people around me for the better.

02:40:36 And this tracks back, which is crazy when we were doing the documentary and they’re

02:40:39 interviewing people through my whole life and the consistency of the themes of anyone,

02:40:43 like anything for Duffin, like just sure, I’ll fly in from Boston.

02:40:49 These people, it was crazy.

02:40:53 Everybody had a story about me giving, just over and over.

02:40:57 And I didn’t even really.

02:40:58 It’s just the way you were.

02:41:00 I’ve been all in.

02:41:04 I have a lot more I want to do, but I don’t have things that regret have not done in like,

02:41:13 I don’t fear it.

02:41:15 I don’t fear it.

02:41:16 Yeah.

02:41:17 It’s like the, I don’t know if you know the Bukowski poem, go all the way, otherwise don’t

02:41:21 even try.

02:41:22 It seems like you embody that poem and you’ve accomplished some incredible things and serve

02:41:28 as an inspiration to a huge number of people.

02:41:31 Chris, you’re an amazing human being.

02:41:33 I’m really honored that you would spend your valuable time with me.

02:41:37 Thank you so much for talking with me today.

02:41:39 It was incredible.

02:41:40 I can’t wait to check out all the cool stuff you’ve engineered with Kabuki Strength.

02:41:44 So I’m obviously, I love the, I love strength.

02:41:47 I love strength training.

02:41:49 I love the idea of strength.

02:41:50 I love the equipment and the engineering approach that you take to strength.

02:41:56 You’re an incredible human, both on the things you’ve accomplished in terms of your own strength

02:42:02 feats and the kind of science and engineering you bring to the field that many others could

02:42:10 use.

02:42:11 So thank you so much for talking to me.

02:42:12 Thanks for having me on.

02:42:13 That was quite the final thing.

02:42:17 Thank you.

02:42:18 Thanks for listening to this conversation with Chris Duffin and thank you to Headspace,

02:42:23 Magic Spoon, Sun Basket and Ladder.

02:42:26 Check them out in the description to support this podcast.

02:42:30 And now let me leave you with some words from Arnold Schwarzenegger.

02:42:34 Strength does not come from winning.

02:42:36 Your struggles develop your strengths.

02:42:39 When you go through hardship and decide not to surrender, that is strength.

02:42:45 Thank you for listening and hope to see you next time.